HOW TO GROW YOUR
Over the past decade, digital marketing has become one of the most prominent channels for business promotion. However, it takes a sound strategy and a grasp of the digital tools available for a business to have a chance at online success. Here are some basic tips you can use to start growing the digital side of your business. business online
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USE SOCIAL MEDIA AUTHENTICALLY
Today, billions of people are active on some form of social media world- wide, and while that’s impressive, you may be asking what benefit this provides to your business. The answer? A whole lot, if you know how to utilize these social platforms to your benefit. Throughout 2020, the most popular social media platforms in the United States were Instagram and YouTube, according to Adobe. This is great news for business owners, as both platforms provide considerable opportunities to take marketing to the next level. While it may seem easy to snap a picture of a product or service and post it on social media, it may not cut through the clutter on a social media feed. Take some time to build up your fanbase or audience and post some fun or authentic stories of your small business, employees or why certain things matter to you as the owner. Content that an audience can relate to or cheer helps create a stronger base and maybe a loyal following!
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