TAKE ADVANTAGE OF E-COMMERCE PLATFORMS
USE AN EMAIL LIST
2
3
It’s difficult for many business owners to know where to start when incorporating a digital revenue plan for their business. From presenting your products or services in a positive, attractive manner to processing payment from customers online — the effort required can seem daunting. Consider dedicated e-commerce platforms. Popular options for e-commerce platforms include Shopify or WooCommerce. Even social media platforms are implementing e-commerce approaches like Instagram’s new shopping feature. This is great for enabling those impulse buys when customers see a product on their Instagram feed that they simply need to have. With an Instagram shop, customers can make a purchase quickly and easily.
Frequently underused by many small businesses, an email list provides a direct line of communication with your customers. Many businesses don’t think twice about having expensive physical postcards, leaflets or coupons delivered to homes throughout their local area. Yet many of those same businesses don’t take advantage of a more cost-effective email campaign. Emails are better than physical advertisements because you can target your campaigns to make them as specific as you choose. Do you want to inform customers who purchased a specific product or service from you in the past that an updated or similar type of offer is available? No problem. If you regularly provide coupons to customers, you can send digital versions with the click of a button. Far more cost- effective than a traditional postcard, that’s for sure!
How do I get started
50,000 people or more, you have to abide by new regulations. This law was enacted in January 2020 and brought into force in July of that year. The key to any digital strategy is to engage with your audience and provide valuable content that speaks to your business’s beliefs, ethics and standards.
Many business owners postpone launching their business digitally because they don’t know where to start. We recommend you review what makes sense for your business as you don’t have to be on every digital platform in order to succeed. One thing digital marketers in California must take into account is the new CCPA law. If your business collects, shares or sells client data for
4
IN YOUR CORNER ISSUE 7 | 2021
Made with FlippingBook flipbook maker