The vision of Neighborly ™ cross marketing is to put a fence around our customers in each market, partner with ourselves, drive down marketing costs, and create a sticky relationship with our customers. While we execute cross marketing tactics on a national level, we encourage franchise owners to partner together on local efforts to create a synergy that leads to exponential growth system-wide. Why Neighborly ? After surveying our existing customers, they told us we, as service providers, were there when they needed us, gave them peace of mind, and made them feel that they were not alone. What better name to bring our brands together under one umbrella! Neighborly , a community of home service experts. What’s being executed nationally on your behalf: • Neighborly branded website: GetNeighborly.com and GetNeighbourly.ca • Customer Relationship Management (CRM) and Email Marketing – thank you pages, lead nurturing, targeted emails, and newsletters • Neighborly branded marketing materials
How can franchisees integrate the Neighborly brand on their own? How can you integrate the Neighborly brand on your own? While Dwyer Group ® is executing national initiatives for Neighborly , you can be neighborly and tap into several resources on your own or with others in your local market. Below are essential action items for your local promotion. • Collect accurate customer data ( i.e., emails, cell #’s) to ensure national CRM tactics deliver maximum results • Add the Neighborly logo on your local marketing collateral • Incorporate the Neighborly logo to your company vehicles • Educate your staff on all things Neighborly • Follow Neighborly brand standards and utilize approved collateral Why do franchisees need a local playbook? Integrating Neighborly locally concurrent to national efforts will maximize marketing results. Outlined below are the playbook’s nuts and bolts. • Reasons for cross marketing • How to get started • Steps for success • Examples of local tactics and how to execute • Resources
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