Tree Care Industry Sees Growth Through Use of Social Media By Katie Dastoli
Looking to expand your company’s mar- keting efforts beyond traditional adver- tising? It might be time to branch out and consider the benefits of using social media. These days, businesses are spreading messages and gaining attention from the public faster than they ever have before, thanks to easy access to multi- ple platforms such as Facebook, Insta- gram, LinkedIn, TikTok and YouTube.
“In an old and archaic industry,” more and more tree care businesses are expe- riencing growth by “leveraging technol- ogy” of modern-day media, according to Phil Rogacki, who in the last decade has helped several companies grow through strategic social media planning. Rogacki, the CEO and co-founder of Academy Trained, a safety-training school located in Sonoma County, Calif., has witnessed firsthand the benefits of
using social media as a recruiting tool. Aer moving to the west coast about 12 years ago, he joined a small tree compa- ny and played a major role in expanding their team. “Over the next five years, we were able to grow that company from five people to 150 people. A big part of that was utilizing social media that cost us noth- ing,” he says.
36 | ArborTIMES Spring 2023
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