ArborTimes Spring 2023

22 CARE FOR ONE ANOTHER

LIKE YOU CARE FOR THE TREES By Natasha Buffo Mental health challenges can partly or wholly cause accidents on the job. Vice versa, incidents in the tree care industry can also create mental health challenges, like trauma, substance use issues or anxiety.

26 A WORLD OF FOREST PESTS AND DISEASES By Felicia Hubacz

The DCR Forest Health Program uses a variety of methods and tools to detect and quantify forest threats including trapping, sampling, visual ground surveys utilizing binoculars and even aerial surveys where we fly over the entire state and map disturbances in the forest canopy.

30 MULCH: TURNING WASTE INTO PROFIT By Molly Trust

Unlike a company that shreds unused documents, tree care companies have the option of using those “shreds” in the form of discarded wood chips to provide customers with useful material and your company with additional revenue.

36

44

TREE CARE INDUSTRY SEES GROWTH THROUGH USE OF SOCIAL MEDIA By Katie Dastoli Looking to expand your company’s marketing efforts beyond traditional advertising? It might be time to branch out and consider the benefits of using social media.

ARBOREXPO ’23: ONE FOR THE BOOKS Thank you to our partners, speakers, exhibitors and attendees for making ArborEXPO ’23 a success! We welcomed more than 2,600 tree care industry professionals and interested students to the Eastern States Exposition.

ArborTIMES Spring 2023 | 5

Made with FlippingBook - professional solution for displaying marketing and sales documents online