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INSIDE THIS ISSUE With 4 Kids, How Do You Pay Attention to Everyone? PAGE 1 The Benefits of Sound Baths Can’t Get Rid of a Sagging ‘Love Handle’? PAGE 2 Drink Wine — For Charity! Support a Vineyard That Supports Local Charities! PAGE 3 Will a Night at the Movies Change Forever? PAGE 4
WILL A NIGHT AT THE MOVIES CHANGE FOREVER?
MOVIE THEATERS IN POST-PANDEMIC TIMES Out of all the businesses hit by the COVID-19 pandemic, few were affected more than movie theaters. For the past year, as movies have debuted on streaming services rather than in theaters, many industry leaders, critics, and theatergoers alike have raised the alarming question: Did COVID-19 kill the movie theater industry? America caught Thor’s hammer in “Avengers: Endgame”?) When you leave the theater, you feel a little closer to the strangers around you, and having
been immersed in the movie alongside your friends, you can discuss how you liked the movie on the way home.
In short? No. Not by a long shot. Though the past year has left the industry somewhat beleaguered (AMC closed 60 theaters permanently, Cineworld reported losses totaling $2 billion, and the Alamo furloughed more than 5,000 employees). Yet, despite all of this, a night at the movies is here to stay. When a Vox reporter reached out to various moviegoers about whether they would attend theaters once the pandemic ends, many of them said yes because streaming a film in their living room just can’t provide the same experience. Watching a movie in a theater completely immerses one in the experience — you can’t pause the film to watch later or do chores. And you’re in it with the whole theater. Comedies are funnier when you laugh with others. A hero’s triumphs are more spectacular when you cheer them on together. (Who didn’t go nuts when Captain
Of course, movie theaters will still change as a result of the pandemic. Theaters are working to
become more digital, some even moving to eliminate paper tickets and creating options to order concessions before your arrival. More theaters may promote private viewings of movies so people can be more careful about whom they watch movies with. Some theaters are also trying to create more of an “experience” for moviegoers by offering a wider array of food and even comfier seats. However, these changes, especially given the circumstances of the past year, are hardly surprising. The movie theater industry has been evolving for over 100 years, and it certainly won’t stop evolving now.
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