Harvey Nichols Knightsbridge / Virgile + Partners

A col lect ion of bout iques by Vi rgi le + Partners

A col lect ion of bout iques by Vi rg i le + Par tner s

M E N S W E A R

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“Harvey Nichols re-imagines in-store experience to remove barriers to great shopping experiences.” THE DRUM

Daring, fearlessly stylish and playful

We would l i ke to share wi th you the resul ts of a t rue col laborat ion and par tnership between our des ign team and Har vey Nichol s . Fol lowing the success of the Bi rmingham Mai lbox store our task was to create a new radical image, more unconvent ional and creat i ve for the two lower ground level s of Menswear at thei r Knightsbr idge flagship. Our approach was to des ign a var iety of special i zed bout iques organi zed as indi v idual rooms present ing customers and v i s i tors wi th an inv i tat ion to explore and be cur ious to see what ’s coming nex t . We hope the resul ts communicate our des ign s ignature as wel l as the brand’s new v i s ion and approach to luxur y and sty le. P lease, take a look and fl ick through the nex t few pages to exper ience the store room by room.

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INTERNATIONAL

D A R

“Interprets what luxury means today and push boundaries.” THE DRUM

I N G

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“A large boutique rather than a department store.” WALLPAPER

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“There’s still life in the bricks-and-mortar market!” MONOCLE

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D I S

CONTEMPORARY

U P T

“A gob-smackingly sleek 28,000 square feet space that is now easily one of the most exciting, easy-to-navigate men’s clothing departments in the country” GQ MAGAZINE

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Shapes and forms are very varied to create a soft flow throughout the store.” “ WALLPAPER

“Bold material segue destinati lifestyle offerin WALLPAPER

hoices help n’s varied s”

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S P E C I

“The whole department flows beautifully.” GQ MAGAZINE

L I S E D

SHOES

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P L A

DENIM

F U L

“Harvey Nichols signature wit and humour.” WALLPAPER

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“A striking mix of materials.” MONOCLE

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“Harvey Nichols’ new men’s department is so good, you’ll want to move in!” GQ MAGAZINE

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“Striking multi-brand boutiques rather than shops within shops.” MONOCLE

G A L

E R Y

OFF DUTY

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“More residential rather than retail feel.” WALLPAPER

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F U N

“Memorabilia is housed behind glass in elegant display cases.” WALLPAPER

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E X P

TAILORING

O R E

“A large boutique rather than a department store” WWD

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“Designed with efficiency and indulgence in mind.” WWD

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“The swanky style concierge suite is replete with large interlinked dressing rooms

to be used by customers and their friends.” SUPER FUTURE

STYLE CONCIERGE

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S O

I A L

WALLPAPER* CAFE

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ROOM 109

“A thing of real beauty .” RETAIL WEEK

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“No doubt it will change the way men prefer to shop.”

WALLPAPER

BARBER

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A B O U T

The retai l , hotel s and restaurant des ign special i st Vi rg i le + Par tner s i s an integrated of fer wi thin the Imag inat ion Group. Created in 1990 i t has establ i shed a sound reputat ion for thei r innovat i ve and personal approach to des ign. The des ign team operates f rom i ts London west -end base, integrat ing inter ior des igners , brand st rategi sts , archi tects , graphic/digi tal des igners and has presence in the Imaginat ion global network of offices operat ing in the Amer icas , As ia Paci fic and the Middle East . U S

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Re-imaging an icon A new store design by Virgile + Partners

G R O U N D F L O O R

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The portal to the Harvey Nichols brand, the Ground Floor of the iconic flagship store reinforces the idea of a new style of luxury with a twist Continuing with the complete re-design of their Knightsbridge store, and as part of our successful partnership with Harvey Nichols, our task was to re-imagine the first port of call to the store visit, integrating Beauty, Fashion Accessories and Jewellery, introducing a coherent and integrated approach, dissolving barriers and encouraging visitors to explore the offer. The brand tone of voice and the feeling of luxury have been turned up, adding glamour to the experience with a sense of coolness and refinement. Style, energy, creativity and services is what the Ground Floor aims to encompass in one glimpse. Please, have a quick look at the completed project, we hope you enjoy the tour.

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A beauty playground in the heart of Knightsbridge. ” “ SUNDAY TIMES

P L A Y G

O U N D

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Apioneering and unrivaled new beauty destination in London.” “ LUXURY DAILY

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A daring, fun, stylish approach, more like a fashion boutique. ” “ RETAIL FOCUS

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I N D U L

E N C E

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It is the first in the city unbiased Beauty Conc “ THE RESIDENT

to offer an erge service ”

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Amake-upmecca.” “ LUXURY LONDON

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S E N

E S

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It resembles a patisserie, with tiers of tempting delicacies. ” “ LUXURY LONDON

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I N F I

N I T Y

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V I S

I O N

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An unusual strong contrasting effect identified with the renewed style of the brand.” “ RETAIL FOCUS

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It feels more like an art exhibition than a retail display.” “ THE INDUSTRY

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E L E G

N C E

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Reinterprets the idea of what luxury means today.” “ RETAIL FOCUS

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It’s all about service.” “ RETAIL FOCUS

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A B O U T U S

The retail, hotels and restaurant design specialist Virgile + Partners is an integrated offer within the Imagination Group. Created in 1990 it has established a sound reputation for their innovative and personal approach to design. The design team operates from its London west-end base, integrating interior designers, brand strategists, architects, graphic / digital designers and has presence in the Imagination global network of offices operating in the Americas, Asia Pacific and the Middle East.

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CONTACT Carlos Virgile Global Head of Retail &Hotels E carlos.virgile@virgileandpartners.com T +44 (0) 20 7323 3300 Virgile + Partners 25 Store Street South Crescent LondonWC1E 7BL www.virgileandpartners.com

Virgile + Partners Photography: Ed Reeve

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