DiversifyRx - February 2024

CARNATIONS WORK LIKE A CHARM EVERY TIME! How Free Flowers Can Create Lasting Impressions

Who doesn’t like flowers? With Valentine’s Day around the corner, complimentary carnations can be your ticket to a returning customer, new patient, or sought-after partner. If you’re wondering why I’m not suggesting roses, they cost more and will be harder to snag in bulk! I highly recommend you partner with a local florist to order bulk carnations for pennies and hand them out to patients, leads, and potential partners. You can negotiate discounts with your local florist by promoting them to your patients and customers for Valentine’s Day, year-round in-store, or on social media. In return, you get discounted carnations that can brighten someone’s day and leave a lasting impression. Make Their Day! At my pharmacy, I would give every woman, young or old, who walked through our doors a carnation during Valentine’s Week. Why women? Not only were they our most prominent clientele, but they were sure to be flattered and moved by the gesture.

Our team would wish them a happy Valentine’s Day and to have a great day. That’s all it takes! This action alone can quickly make a lasting, emotionally positive impression for your pharmacy.

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