From Bankruptcy to Global Recognition HOW DANNA PRATTE BECAME A LEADER IN HEALTH AND WELLNESS
Dale Carnegie once said, “Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” To be sure, failure is always challenging, especially in business. In any business venture, you spend money, passion, time, and energy. As a result, failure can feel overwhelming. Fortunately, countless success stories can inspire and shape your business ambitions. One example is the story of Danna Pratte. Pratte is the CEO of the global supplement company NBPure and one of the co- founders of The Candidly. When she acquired NBPure in the early 2000s, it was struggling and on the verge of bankruptcy, but Pratte knew the wellness industry was about to take off and, through hard work, brought the company back from the brink of bankruptcy. Born in the small town of Mansfield, Texas, Pratte’s childhood made her passionate about nutrition later in life. She was an obese child and was constantly bullied. After persevering through this abuse, she was able to make it to college, where she dedicated her life to learning more about nutrition and pursuing a healthy lifestyle. Once she had completed her master’s in international management, Pratte searched for opportunities in the health and wellness industry and quickly found her niche. Most supplement companies at the time were using filler ingredients. This lowered the quality of the supplements and, in many cases, negatively affected profit margins.
When she first got involved with NBPure, they were having trouble making a name for themselves. So, in revamping the company, which was operating on razor-thin margins, Pratte set out to use only pure ingredients, making her an innovator and disrupting the male-dominated industry. Using her business acumen, Pratte slowly brought the company back from the edge by digging into her personal experiences and passion for wellness. Now, this formerly unknown company is a multimillion-dollar juggernaut and one of the largest female-run companies in the health and wellness industry. Pratte states her company’s mission as follows: “We’re giving our customers the best product they can take for whatever they need it for.” After bringing NBPure back to profitability and success, Pratte co-founded The Candidly. This brand focuses on women who can’t find satisfaction with other health and wellness brands available. Finding another niche, Pratte aimed at helping these disillusioned women, ages 35 and up, find a company dedicated to their wellness needs, one that listens to and delivers on what they want and expect from a wellness brand. Thanks to her success and hard work, Pratte has learned some valuable lessons, which she has distilled into three pieces of advice that will help anyone on their journey toward business success: No. 1: Always value yourself and your health. You need to be at your best to do your best. As the adage goes, if you don’t have your health, you don’t have anything.
No. 2: Make your work ethic a priority. This helps establish a pattern to persevere when things are difficult.
No. 3: Ensure you invest your time and energy in yourself and those who believe in you. Having the right team members and cheerleaders makes all the difference. This is especially true on difficult days when things look bleak. Like Pratte, you can transform your passion, personal experiences, and failures into a vibrant and viable business. Don’t let failure hold you back. To paraphrase the great Dale Carnegie, use your losses as stepping stones to your success. Keep trying, and you can reach all your goals, both personally and professionally.
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