How to Create Compounding Success Elevate Your Compounding Pharmacy With These 5 Tactics
Leverage Coupons Entice both prescribers and patients with strategic coupon offerings. Consider “Buy 2, Get 1 Free” promotions, free trials for hesitant patients, or specialized BHRT trials. • Buy 2, Get 1 Free: For example, a patient can buy two months and get one month free. Another is that they can buy two units and get one unit free. Who doesn’t love free? • Free Trial: Offering a free trial of a compound can be huge. Patients often hesitate to try a compound because they don’t know if it will work, and the trial can be what they need to get started. However, some states don’t allow free prescriptions. If you are in a state with that rule, you can do a coupon for $1. • BHRT Trial: This trial can be 90 days of free hormones in exchange for patients completing their symptom questionnaire and working with you to adjust their dosing. You should get them feeling great within 90 days, so they never want to go off their hormones. Start a Referral Program Implement a patient referral program that rewards loyal customers for bringing in new business. The best part? You don’t have to pay any money until it works. You can offer credits or discounts for successful referrals, creating a win-win scenario that boosts customer engagement and expands your customer base. Even the simplest referral program can bring the greatest returns! Ask for More Business! Do not underestimate the power of a direct ask. Remind prescribers and patients that your compounding services are ready, available, and looking for more business! Encourage your team to communicate with prescribers, letting them know you have the capacity for more prescriptions and are eager to assist their patients with specialized compounding needs. You’d be surprised how well honesty works. Whether you’re a seasoned compounding professional or just starting, implementing these tips can propel your compounding pharmacy to new heights. If you’d like additional support for growing your compounding pharmacy, our coaches are here for you. Head to your member dashboard to schedule a one-on-one call with one of our expert coaches. We want to see you and your pharmacy succeed!
If you offer compounding at your pharmacy, you’ll always need new tricks to boost business and grow your customer base. Compounding is a realm of boundless potential, offering personalized solutions to your patients’ unique health care needs. It also brings you cash revenue! As an independent pharmacy owner, increasing your patient list should always be a goal at the forefront of your mind. Fortunately, we have five proven strategies to help you expand your compounding pharmacy and bring in continuous growth. Post a Video Every Day Compounding might be a boring task for you, but it can be captivating content for patients! Video content is a potent tool that can demystify the compounding process for your audience, who likely have never seen the process before. Regularly share short videos showcasing the artistry of compounding on social media and see how it can hypnotize viewers.
These glimpses into your pharmacy’s daily operations can captivate potential customers, stop them from scrolling, and make your pharmacy the go-to place for compounding prescriptions. All you need is a short video filming the process; no narration required! Use Compounding Bookmarks Create customized compounding bookmarks for prescribers, offering a quick reference guide to various compounds and their prescriptions. These eye-catching tools simplify the prescribing process, making it easy for health care professionals to integrate compounding into their practice. You want to make the prescription process as easy as possible so they can confidently make these prescriptions (for your pharmacy) more often. If you want to download your customizable compounding bookmark template, scan the QR code to the right!
Scan the QR code to customize your own compounding bookmarks!
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