LIFESTYLE
JIMMY MAY
After 18 years at another firm, financial advisor Jimmy May decided to take the leap to join Nancy and Kameron Carlson at Prime Capital Financial in Sioux Falls. “While I believe all advisors strive to put their clients in good investments, we focus on financial planning to ensure our clients goals are met, which drives our investments decisions,” said May. “We also love educating our clients on the wide variety of annuity, life insurance, long-term care, and even disability options available, versus just investing their money. “ Completing his CERTIFIED FINANCIAL PLANNER® (CFP®) certification in November of 2024, May says he strives to continue to learn and grow for his clients. Each day he arrives at the office early to watch what direction the market is going. “I love our industry because no two days are the same,” he said. “We are always here for our clients, whether it is for their scheduled meetings or if anything pops up.” Get to know the senior financial advisor and certified CFP® professional inside and outside of the market.
Written by Alana Snyder + Photos by Alana Snyder
LIFESTYLE ISSUE august 2025
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