what’s inside July
03 SPOTLIGHT ON JULY 08 JULY INDUSTRY EVENTS 12 SPOTLIGHT ON INDUSTRY 14 THE DYNAMIC SOUL OF SELLING The Under-utilized Factor in Sales and How to Initiate it 18 GROW YOUR BUSINESS WITH SOCIAL MEDIA Creating Your Own Social Media Content — why you can and should! 20 TOP CANADA DAY DESTINATIONS 28 CONTRACTOR'S CORNER The Human Element 30 INDEPENDENCE DAY Top Destinations for 4th of July Fireworks 36 TOP 10 BUSKERS FESTIVALS PICKS OF 2019 Taking it to the Streets 42 SPOTLIGHT ON BUSINESS 44 ACADIA UNIVERSITY A solid commitment to innovation and community 50 ENTREPRENEURIAL DREAM ALIVE Keeping the Entrepreneurial Dream Alive 54 BOOTS AND HEARTS MUSIC FESTIVAL 58 THE TYNE VALLEY OYSTER FESTIVAL & ROCK THE BOAT MUSICFEST PEI’s Best-kept Secret! 76 LIVE AND IN PERSON Leveraging Events to Build Your Brand 82 SPOTLIGHT ON INNOVATION 84 416 AUTOMATION INC Building a Company for the Next 100 Years 94 SPOTLIGHT ON HEALTH 96 HOLISTIC HEALTH
LIVE AND IN PERSON
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on the cover
The Annapolis Valley is known for many things, its amazing views of the Bay of Fundy, its apple orchards and for being one of the best wine regions in Canada. It is also known for having one of the best universities in Canada, Acadia University, which plays an important part in the exposure and growth of the Annapolis Valley’s economy. Spotlight on Business Magazine talks with Marcel Falkenham, Leigh Huestis and Amit Batra of Acadia University about the university’s commitment to innovation and the community and how they look to continue to grow together.
Leveraging Events to Build Your Brand
One particularly powerful way to develop a strong connection with your customer is through live, in-person events. This might mean speaking at conferences, trade shows, teaching workshops, hosting your very own event or being a corporate sponsor for an event or festival. No matter which path makes the most sense for your brand, you are able to create an opportunity to get super close to your target customer and promote your brand and all that it offers. So lets explore some different ways you can leverage in-person events to create connection between your customers and your brand.
A Solid Commitment to Innovation and Community Acadia University
& Rock the Boat Musicfest
We got the chance to learn about this innovative company back in 2017 and then they had one goal and that was to make your brand’s product better by offering superior custom solutions in the world of automated machinery, testing equipment, and adaptable electrical panels by being a leader in the industry, which they were successful in doing in a very short amount of time. With our second interview with 416 Automation’s president and founder, Mimmo Carbonara, that drive to be the best in industry was still very much alive. However, we learned that there was a lot more going on inside the company than just creating amazing product solutions for some of the giants of the automotive industry. They were investing in their peole and partnerships, setting the plans in place to build a company for the next 100 years.
The Tyne Valley Oyster Festival PEI’s best-kept secret!
Come for the oysters and stay for themusic, plus you can swim in some of the warmest beach waters north of Carolinas. The Rock the Boat Musicfest is the closing event for the 56th Tyne Valley Oyster Festival which is a five-day family-friendly fundraiser for the community. Tyne Valley offers one of PEI’s most exciting events with the Canadian
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Oyster ShuckingCompetition, where the best shuckers in Canada come to compete to represent Canada at the worlds. This is one of PEI’s best-kept secret, featuring the best oysters and shuckers in the world and the best music in Canadian music which is all hosted by this scenic community and its amazing group of volunteers.
416 Automation Inc. Building a company for the next 100 years
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SPOTLIGHT ON BUSINESS MAGAZINE • JULY 2019
5 JULY 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
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