WORK SMARTER NOT HARDER T his is an important one and it get a lot of entrepreneurs as they are working very hard and long hours but still not seeing results. Sometimes it’s just a matter of working differently. If you have an awesome product or service, but no or few customers, then you need to change something. Make sure you know who your target market is, who can make the purchase decision, and that you are communicating the value of your product or service in a way they can relate to. Another thing that slows down an entrepreneur and a brands growth is getting caught up in the things that do make money or grow the business. It is the old 80/20 rule, that being that you should spend 80 of your time on things that grow the business and make money and 20 of your time on the things that do not. I know that this is easier said than done, but it is an important part of growing your businesses. So, make a plan to improve your situation. If you need to hustle more then make the time to get out there, or do you need to work on a different approach for your product or services. Focus on what can you do today to improve your current situation and make for a better day tomorrow. Being an entrepreneur means you need to hustle; it means you need to be your best promoter and brand ambassador. It also means that you give it your all to make it work and you are up to the challenges that being an entrepreneur bring on to you and that you accept that you are in charge of your own destiny and it’s up to you to make it happen.
ASK FOR ADVICE Y es, as an entrepreneur you are in charge of your own destiny and it’s up to you tomake it happen, but you do not have to do it alone. There are other business owners that have gone through the same challenges that you face everyday and have made it through to the other side. So, do not be afraid to ask for their advice and to share best practices with others, that is more or less what Spotlight on Business Magazine is all about and that is small and medium sized business owners sharing their trials and tribulations and how they were about to overcome obstacles to create a successful brand. Business owners that we feature will be the first to tell you that there is not secret sauce, no one ingredient, no one trick they had up their sleeve that was the reason for their success. What they will tell you is that it was their desire to move forward and offer the best product or services to their customers regardless of who they are that has kept them going and pushing forward regardless of the setbacks. They have the drive it was just whether they were going to use it to build someone else’s brand or their own and they chose to build their own and for that we salute them and why we are happy to spotlight and salute you and your business and brand. •
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SPOTLIGHT ON BUSINESS MAGAZINE • JULY 2019
53 JULY 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
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