In 2015, Boots and Hearts officially relocated to its current home in Oro- Medonte. The Burl’s Creek Event Grounds features 600-plus acres of custom-designed festival space, Mr. Dunford explained. “We graded the land to form the concert bowls, laid miles and miles of sod, laid gravel on laneways to improve the camping experience, and renovated a vintage 1920s barn to become the centerpiece of our VIP experience. There is a wonderful connection between country music fans and the camping festival experience, and we have provided an unparalleled roster of talent for our fans each year. We are fortunate to have built a loyal base of Boots and Hearts fans, and everything we do to prepare from one year to the next is designed to cater to the experience for those fans.” There’s even an on-site farmer’s market at Boots and Hearts, he said. The Coors Banquet Kick-Off Party featuring Chase Rice, The Cadillac Three and Kris Barclay takes place on Thursday, August 8th. Taking the mainstage on Friday, August 9th are headliners Cole Swindell and Maren Morris, then Miranda Lambert and Kip Moore take the stage headlining on Saturday, August 10th, and the event closing out with Jason Aldean and Kane Brown headlining on Sunday, August 11th. By the time the final encore is played, a total of 37 headline bands will take the stage at Boots and Hearts making this an event not to be missed and why it was selected by Spotlight on Business Magazine as one of the best festivals to attend in North America for the last three years.
“Live music is a tough business, and the festival business is even tougher,” Mr. Dunford explained. “Top artists are chargingmore and more for performances and charge their fees in U.S. dollars – even many of the top Canadian acts. There is significant competition for those artists. And, as a camping festival, we build a temporary weekend home for 40,000 people in a small rural community. Add to that the regulations, restrictions, safety considerations and bureaucracy of operating our events, and there is a challenge around every corner. This is a huge planning, coordinating, and execution challenge. We have built a great team of staff and critical vendors to manage the entire process.” Bootsandhearts.com is worth a visit even if you can’t make it to Ontario’s Lake Country this August. The page has everything that you need to know about Boots and Hearts to keep you up to date on the #BOOTLIFE. “While there will always be options for music fans, nothing can compare to the scope of the Boots and Hearts Music Festival.”
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SPOTLIGHT ON BUSINESS MAGAZINE • JULY 2019
57 JULY 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
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