QUALITY YOU NEED, FROM A SOURCE YOU TRUST Bob’s Red Mill ® is all about Inspiring Joy with Wholesome Foods ™ and knows there are countless restaurants and other foodservice providers who share in their mission. Explore their wide range of high-quality baking flours, oats and hot cereals, on-the-go products, whole grains and more.
2023 Product List
BRIGHTEN UP ANY RECIPE Looking to add a little extra flavor to your favorite dishes? Whether it’s everyday or a special occasions, Musco Family Olives ® 100% premium, authentic, Mediterranean specialties elevate your offerings another level.
2/11/2022 Foodservice Catalog
57% Love or Like Olives 5
Product Offerings Since 1907, Nielsen-Massey Vanillas has been making the world’s finest vanillas and flavors. As a third- generation family-owned and operated company, we take pride in our quality products, our team and, especially, our customers. With vast experience creating and perfecting custom blends and flavors, we are here as your kitchen ally to help you elevate your culinary creations.
Protein-Packed
Flavor is a critical tool as your craft your dishes, whether it’s a stand alone item or enhancing the full menu. To get the full benefits, you need the fullest flavors. A small amount of Nielsen-Massy ® pure extracts can make a huge difference with no need to chop, zest, juice, or wait for ripe. BRINGING THE BEST TO YOUR DINERS
ADVENTURE IN EVERY BITE With busy lifestyles, great-tasting, nutritious food should always be within reach. Kodiak ® breakfast and snacking options are crafted with 100% whole grains to deliver protein and flavor.
AVAILABLE PRODUCTS
PURE VANILLA EXTRACTS Single origins and blends available in quarts and gallons: Madagascar Bourbon
PURE VANILLA BEAN PASTES Available in quarts and gallons: Madagascar Bourbon Pure Vanilla PURE FLAVOR EXTRACTS Available in 18-ounce and gallon sizes: Almond Lemon Orange
VANILLA BEANS Available bulk by the pound. Approximate number of beans in one-pound bags, by origin: Madagascar Bourbon - 100 Mexican - 110 Tahitian - 70 Gourmet - 100
Mexican Tahitian Ugandan
Indonesian Pure Vanilla
PURE VANILLA POWDERS Single origins and blends available bulk by pound: Madagascar Bourbon Pure Vanilla
Peppermint Rose Water Orange Blossom Water Chocolate Coffee
For more information and a complete product list, please contact Waypoint at contactus@asmwaypoint.com or visit us online at asmwaypoint.com.
LEADING PREMIUM RTD BRAND
FOR THE LOVE OF REAL
Founded in the City of Brotherly Love, La Colombe is known for serving high-quality, handcrafted roasted coffee beans, ready-to-drink cold brew, and canned lattes across the country. We know from experience that real coffee should be made with real ingredients because real doesn’t compromise on taste.
NITRO is a Top 20 performing SS item in the
Coffee+Milk RTD Coffee Category.
- EFFORTLESSLY ELEVATE EVERY MEAL - With 300+ spices, blends, herbs, chiles, salts, confections, fruit and vegtable powders, and modernist ingredients, it’s no wonder that the Spiceology ® grind fresh, deliver fresh philosophy is loved by professional chefs.
La Colombe ® is known for serving high-quality, handcrafted roasted coffee beans, ready-to-drink cold brew, and canned lattes across the country. We know from experience that real coffee should be made with real ingredients because real doesn’t compromise on taste. LEADING READY TO DRINK BRAND
VANILLA is a Top 15 performing SS item in the Vanilla RTD Coffee Category MOCHA is a Top 20 performing SS item in the Mocha RTD Coffee Category TRIPLE is a Top 10 performing SS item in the Coffee+Milk RTD Coffee Category
(IRI: Latest 52 Weeks Ending 6-12-2022 Total US Conv)
LACTOSE FREE MILK
FROTHY TEXTURE
LOW SUGAR
REAL COFFEE
CRUNCHY ON THE OUTSIDE. 81% Love or Like Bagels 5
CHEWY ON THE INSIDE.
HONEST FOOD, ETHICALLY PRODUCED Vital Farms® mission is to bring ethical food to the table. They do everything they can to improve the lives of people, animals, and the planet through food. Whether it’s giving the chickens outdoor access, supporting family farmers, or enabling you to trace your eggs back to the farm, you can trust them.
Vital Farms, a Certified B Corporation, is on a mission to bring ethical food to the table. We do everything we can to improve the lives of people, animals, and the planet through food, which is how we've become one of the sustainable egg leaders in the country. We began as a single-family farm in 2007 with just 20 Rhode Island Red hens and a plot of Austin pasture. As we grew, we didn't make our farm bigger—we found more like-minded farms that prioritize the welfare of their hens and sustainable agriculture practices like pasture rotation. Today, Vital Farms works with over 300 family farms. No matter which farm the eggs were laid, you can take heart knowing that each pasture-raised producing hen has access to roam on at least 108 square feet of pasture, where they can graze on grasses and vegetation while enjoying fresh air and sunshine. As the leading U.S. brand of pasture-raised eggs by retail dollar sales, Vital Farms products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in over 22,000 stores nationwide. Vital Farms pasture- raised eggs can also be found on menus at hundreds of foodservice operators across the country. Raise your menu standards with Pasture-Raised Eggs you can trust! Order Vital Farms ethically produced Shell, Liquid & Hard Boiled Eggs designed specifically for foodservice. RAISING THE STANDARD PASTURERAISED SHELL, LIQUID AND HARD BOILED EGGS
25% Bagel Menu Penetration 1
of consumers would be more likely to order a product if it had a brand name on a menu. 3 52 %
184 %
of consumers will pay more for pasture-raised food. 2 48 %
SOURCES: 1-Datassential Breakfast Dishes Overview 2023. 2-Datassential Local Insights 2023. 3-Datassential Breakfast Report 2023. 4-Datassential Menu Trends 2023. 5-Datassential Consumer Preferences 2023. 6-Technomics State of the Menu 2023. 7-NPD Group Insights 2022. 8-Technomic Flavor Consumer Trend Report. 9-Kodence. 10-IRI Data. 11-Conagra 2023.
Pasture-raised egg menu penetration has grown over the past 4 years. 1
1 Datassential Menu Trends Menu Penetration Jan. 2023; 2 Datassential Custom Vital Farms Eggs Overview Report, Jan. 2022; 3 CRC Consumer Survey, Oct. 2020
www.vitalfarms.com | sales@vitalfarms.com
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