Reviving the cassette tape trend
Chad Coleman is not only the host of The Pretty Cool Records Show but also an avid music lover. The Cornwall native owns and operates Pretty Cool Records and creates cassette tapes. — photo Francis Racine
FRANCIS RACINE Francis.Racine@eap.on.ca
Cornwall native also wears several different hats. He hosts his own show on the online radio station and also owns his very own record label.That’s not something you hear of everyday. “Yeah, it picked up these last months,” he says with a heartwarming smile. “It started when I was doing shows. I used to hand out little things and I would write on them Pretty Cool! Records . It wasn’t a real thing.” But after he noticed howmany individu- als inquired about the name, he decided to
launch the company. “It’s been very interesting,” he admits. “I do most of the work, like the art, but I sometimes ask locally for help on doing covers and such.” Coleman is also responsible for all the advertising and distribution. But one thing separates his record label from others. “I primarily release cassettes.” With the renaissance of vinyl, major mu- sic producers were keen on reproducing and republishing records. Whereas Coleman
believes that cassette tapes have never truly left. “If you want big band names, your best bet is going with vinyl,” he expresses. “But if you want some more obscure music, stuff you don’t hear on the radio too often, cas- settes is the way to go!” Presently, Pretty Cool! Records has re- leased two tapes and is currently waiting on a third one. But the whole process is a lot of work. “I do the covers myself I ask someone local,” says Coleman. “I also cut them all individually.
It seems that Chad Coleman is a natural when it comes to radio. His smooth voice and rocker like appearance go hand in hand with his intense love of music. Sitting in the soundproof studio of the Dunet Communication Studio, located off Pitt Street, the man can’t help but smile when he’s asked about music. Although he wears sunglasses, the
Le Journal, Cornwall
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Le mercredi 28 septembre 2016
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