Board Converting News, November 23, 2020

AICC To Offer New Webinar: Driving Organic Growth

es. Driven by the voice of the customer, Lawrence has a career history of converting insights into practical action plans that yield higher revenues, higher margins, and in- creased ROI for her clients and their customers. Adams is a chemical engineer and holder of many pat- ents and innovation awards, including a listing in the Na-

AICC, The Independent Packaging Association, will offer a new webinar, Driving Organic Growth, Thursday, Decem- ber 3. This webinar will help attendees understand and im- plement voice of the customer interviews, which will foster better customer insights. Better customer understanding can lead to higher cus- tomer loyalty, superior new products, and ultimately rapid, profitable, sustainable growth. Kelly Lawrence, Founder and CEO, Lawrence Innova- tion and a coach for The AIM Institute and Dan Adams,

tional Inventors Hall of Fame. One of the foremost experts in B2B in- novation, he has taught B2B pro- fessionals in every region of the world in hundreds of workshops. An award-winning speaker, Adams has lectured at Wharton’s Execu- tive MBA program and other North American & European universities

Founder and President, The AIM Institute, and author of New Prod- uct Blueprinting: The Handbook for B2B Organic Growth , will share their years of experience with par- ticipants and help them learn the latest methods in conducting virtu- al customer interviews. For more than two decades,

Dan Adams

and is an industry keynote speaker. Registration for Driving Organic Growth is $250 for members and $500 for non-members. This webinar is part of the All Access Pass. Pass holders can use their promo code to register at no additional cost. AICC members lower training costs and streamline payments with the All Access Pass. For one payment of $1,695, participating companies are given a code that all employees can use to register for every webinar sched- uled through August 2021. Each company also receives a recording of each webinar. Register for Driving Organic Growth at www.AICCbox. org/Calendar.

Kelly Lawrence

Lawrence has delivered results for B2B innovators around the world, including Berkshire Hathaway’s Lubrizol & For- tune Brands’ Moen. A widely recognized marketing expert who truly understands industrial B2B, her teams typically deliver hit rates that dramatically exceed industry averag-

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November 23, 2020

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