Exhibitor Initiative Drives Success Of PACK EXPO Connects PACK EXPO Connects brought the industry together during its launch week November 9-13, with nearly 18,000 attendees engaging with more than 700 exhibitors to find solutions to critical packaging challenges. Despite exhibitor preparedness, technical issues kept the live demonstrations from launching as intended on Monday, but the PACK EXPO Connects exhibitors adapted and demos returned for attendees looking to see technol- ogy in action the remainder of the event. “This event was able to connect the industry, which was our number one goal in a year when professionals cannot attend physical trade events,” said Jim Pittas, President and CEO, PMMI. “And our exhibitors were remarkable in their ability to react and deliver effective demonstrations despite the technical challenges entirely outside of their control.” To date, PACK EXPO Connects has seen 137,000 unique directory visits with 475,000 total showroom visits since the event website went live. During the show week, attendees viewed demos over 32,000 times. Those num- bers will continue to grow as engagement continues on packexpoconnects.com with on-demand demos and ex- hibitor showrooms available through March 2021. Josh Becker, Senior Manager, Packaging Systems, Her- shey, appreciated the flexibility that the online format of- fered him and his team. “At PACK EXPO Connects, I enjoyed taking advantage of attending the exhibitor demonstrations the most. It’s been helpful to attend the various sessions available and learn more about the latest cutting-edge trends in packag- ing operations, such as augmented reality,” Becker said. “The structure and flexibility of the show allowed us to see a diverse range of what the industry is offering.” In addition to demos, educational offerings – many de- buting for the first time at PACK EXPO Connects – pro- duced engagement surpassing expectations. More than 800 attendees tuned in live to Dr. Kim Houchens, Director, Customer Packaging Experience, at Amazon’s keynote address, which remains available on-demand at packex- poconnects.com . The daily Jumpstart sessions each av- eraged 400 viewers seeking insights into key trends and technologies. And every day, over a dozen Innovation Stages and afternoon Trend Chats and Daily Downloads with PMMI Media Group editors attracted high daily par- ticipation. The Solutions Room wrapped up the week on Friday with targeted interactions from the OpX Leadership Network, Organization for Machine Automation and Con- trol (OMAC), the Institute of Packaging Professionals and the Contract Packaging Association. “PACK EXPO Connects offered a unique opportunity to report on industry developments via a new digital format,” said Jim Chrzan, Vice President, Content and Brand De- velopment, PMMI Media Group. “I’m incredibly proud.”
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November 23, 2020
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