How WestRock Is Driving (CONT’D FROM PAGE 36)
Board Converting NEWS INTERNET DIRECTORY
ing process when purchasing virgin fiber. Its paper mills use virgin fiber certified through the Sustainable Forestry Initiative (SFI) fiber sourcing standard, the Forest Steward- ship Council (FSC) Controlled Wood standard. WestRock is “forest positive” where it operates, mean- ing the company helps sustain and grow more trees than it uses. The company knows forests play a key role in climate change by sequestering carbon while providing clean wa- ter and maintaining diversity of plant and animal species. According to the United States Department of Agricul- ture, 58 percent of U.S. forest and woodland is privately owned. Of this private forest land, an estimated 10.6 mil- lion families, individuals, trusts and estates are collectively referred to as what we call “family forest and woodland ownerships.” Over the last five years, WestRock foresters have di- rectly helped small private landowners certify more than 500,000 acres to third-party land management certifica- tions. This direct engagement is a core part of the com- pany’s sustainability platform and ensures the continued health of the forests we all depend on. Our teams are proud of the company’s longstanding role in ensuring that forests are managed responsibly and sustainably. Today’s customers are savvy when it comes to sustain- ability, and it is a priority for them — both when it comes to the products they buy and how those products are pack- aged. The forest products industry provides an ideal op- tion because fiber is renewable, strong and environmen- tally friendly. WestRock’s role in innovating sustainable fiber-based packaging solutions for its customers is to help them un- derstand where fiber-based packaging makes the most sense for them — meaning they can keep the product safe while being sustainable. WestRock scientists and product teams constantly are developing new fiber-based solu- tions to reduce the use of plastic in packaging, to enhance the capacity to compost and recycle paperboard products and to develop packaging solutions that are right-sized for use and reduce waste. Just last month, Coca-Cola European Partners (CCEP) announced the introduction of WestRock’s CanCollar Eco — an innovative, recyclable paperboard packaging solu- tion — for multi-pack cans in Spain. The CanCollar Eco helps Coca-Cola remove unnecessary or hard-to-recycle plastic from its portfolio and supports CCEP’s vision to cre- ate a World Without Waste. WestRock also has partnered with major CPG compa- nies to innovate all-paper, plastic-free deodorant packag- ing solutions — the first fiber deodorant packaging of its kind. Every step toward greater sustainable packaging is a
THE HAIRE GROUP www.hairegroup.com
Haire Group is the premier provider of new machinery for the corrugated industry. As the exclusive US & Canadian agent for one of the largest machinery manufacturers in the world, Haire Group is able to pair clients with the best machinery solutions for the best value to meet their spe- cific needs. As an operating partner of the US-based DFA Technical Support Center (a joint venture of Haire Group and Dong Fang), Haire Group delivers top-notch 24/7 pro- fessional, reliable service and support, maximizing quality and uptime. Additionally, Haire Group has been the indus- try’s #1 pre-owned machinery broker and plant equipment appraiser since 1976. HarperLove is the leading provider of specialty adhesives, performance additives, and wet-strength resins to corru- gated packaging manufacturers. With the largest and most experienced field service and technical support team posi- tioned throughout the U.S. and Latin America, HarperLove has a long-standing reputation for providing outstanding service and delivering demonstrable performance improve- ments. HarperLove’s renowned services include not only innovative product development and custom product for- mulation, but also machine and process assessments, ad- hesive formula adjustments, machine tuning, detailed ser- vice reporting, and more. HARPERLOVE www.HarperLove.com
KIWIPLAN www.kiwiplan.com
Kiwiplan - premier worldwide software provider of enter- prise-wide, fully automatic solutions specifically for the cor- rugating and packaging industries. Kiwiplan’s Total Solution delivers comprehensive, seamless real-time flow of infor- mation from sales order management to dynamic total plant scheduling and inventory control through shipping.
MAROTECH INC. www.marotech.com
Manufacturer of Marotape®, Marotape®Plus, Marotape® FPT and MaroString™; hot melt coated tapes and strings used for reinforcement and easy-open features for pack- aging. Marotech Inc. also manufactures state-of-the-art dispensing and tape placement equipments to optimize the productivity of applying hot melt coated tapes in pack- aging.
step toward a more circular economy. Moving Toward A Circular Economy
Of course, recycling existing products is also key to the circular economy. Leveraging 18 recycling plants across
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November 23, 2020
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