Esko Launches Toolkit To Help Retailers Improve Packaging
for future retail generations,” says Matthew Haws, Global Marketing Director at Esko | Brand Solutions. The Esko e-book explores retail challenges and trends and offers solutions on how to meet them head-on with the right digital tools. Time-consuming design approvals, laborious manual processes and missing assets shouldn’t slow down speed to market, according to Esko. “A centralized location for team projects, approvals, art- work and collateral, gives the whole team greater visibility, improving accuracy to keep costs down and reducing the risk of missed deadlines,” continues Haws. “We under- stand that costs are of the utmost importance to brands and retailers working to tight margins.” Further, having the whole project to hand via solutions such as web-based collaborative workflow management system, WebCenter and accompanying digital asset man- agement system, MediaBeacon, helps brand marketers to deliver joined-up omnichannel messaging with ease. As the upsurge in e-commerce continues, digital col- laboration through effective technology assists retail mar- keting teams to traverse the in-store and online marketing challenge to communicate clear messaging. “Retailers are navigating a hugely complex trading en- vironment moving from Q4 and into Q1 2020,” continues Haws. “The right technology caters for the needs of today while putting brands in good stead to meet the trends of tomorrow.” Download the report at www.esko.com .
Ghent, Belgium based Esko has launched the “Essential Toolkit for Retailers: from Consumer Insights to Product Launches,” a free online resource that outlines how re- tailers can improve packaging and marketing asset man- agement to target consumers through an integrated omni- channel marketing strategy. Over 60 percent of consumers are most likely to begin holiday shopping before Thanksgiving in the U.S., accord- ing to Statista and Marketing Week, which states that over a third of UK shoppers have already purchased Christ- mas-related items this year. Esko, which provides a collaborative content creation platform for packaging, labels and marketing collateral, has recognized the trend for buying early in-store to avoid disappointment and acknowledges that “e-sales will ex- plode” this holiday season. “What we’re taking from these trends is that retailers, and the brands that supply them, need to act with su- preme agility to cater to evolving consumerism. The need for reactivity is not going away any time soon. This will be a theme into Spring 2021, and perhaps beyond. Adopting effective technology will not only plug the gaps now but it will also future proof the packaging, label and marketing collateral creation process against this level of disruption
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November 23, 2020
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