2022 Marketing Report (Directors)

2022 Strategy Goals in Action

BEYOND AFFORDABLE HOUSING / CREA FOUNDATION

VIDEO CONTENT

REPRESENTATION & DEI

Foundation Social Media and Marketing

MWBE / ESG Supportive Services

Continued production experience, allowing for an increase in video content Interviews / CREA Culture / Informational Communication / Thought Leadership

Property Content / Partnership Highlights / Special content supporting employees Partnered with IAC to conceptualize and implement suggestions to improve content Website Updates & Expansion / ADA accessible

Video Interviews with Arvetta and/ or Scholar Recipients

Events / Panels

Housing & Education Correlation content Foundation Brand Strategy & Awareness Social Impact & Annual Report (pending)

Property Impact / Human Resources

Event Highlight Video(s)

Updated & New Content

IAC Highlight Video Teleprompter use

Employer Branding

CREA Scholars website page

Special content supporting residents / Educational Content Website content marketing DEI & social impact

Print & collateral support

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