The Welch Group - October 2021

Making Insurance End UNDERSTANDING HOME I

Tap Into a Successful CEO’s Mind How ‘The Outsiders’ Provides an Unconventional Road Map

But first, what is an insurance endorsement?

An endorsement, also known as rider, is an amendment that is made to a current insurance policy. Keep in mind that your insurance policies are legally binding contracts that you enter into with the insurance company. The endorsement is intended to change the terms of the original insurance contract. Like the standard underlying policy, endorsements are also legally binding. It is important to understand that not all insurance policies are created equal. This means some carriers will automatically provide coverage for items like screen enclosures, water and sewer backup, animal liability, or roof solar panels. For those companies that do not offer these built-in protections, some carriers will offer multiple endorsements that you can purchase to add to your homeowners’ policy. This can be a great way to add coverage for additional items. Endorsements can also be put into effect to remove coverage for certain items. For example, many times people may wish to remove certain types of water damage coverage. As discussed on Page 4, there are many different water damage coverage options for various kinds of water issues. (Endorsements can add or remove people from the policy at any time as well.)

What if you could harness the knowledge and skill possessed by some of the world’s top CEOs — specifically eight of them? With investment expert and author William N. Thorndike Jr.’s “The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success,” you can. After years of analyzing investments and the companies behind meteoric climbs on Wall Street, Thorndike has compiled stories, lessons, and tactics used by eight CEOs whose methods and beliefs don’t mirror those of other leaders — unconventional leaders like Virgin Group Founder Richard Branson or SpaceX and Tesla CEO Elon Musk, whose companies’ growth speaks volumes for their methodology. Thorndike examines the successes of various business leaders, like pet food company Ralston Purina’s CEO or Berkshire Hathaway’s top leader, to discover what makes these companies so successful, even as they quietly grow. Through his storytelling and deep-dive into the mindsets of these CEOs, Thorndike offers readers various perspectives on a different way to amass success. Thorndike also illuminates how many of these top business minds were quietly outpacing their loud, celebrity-like counterparts. For example, frugality is a major component of their success, while most others view a singular metric as the biggest determining factor in their company’s long-term success. Together, many of these top CEOs often value the human elements of their business, attributing the people they have working for them as one of the most important parts of their company growth. As you read through the various lessons and experiences of these CEOs, you find models emerging. Some of the tactics may work for you, while others prove that unconventional methods were never out of the box to begin with. All told, Thorndike’s “The Outsiders” is a reminder that sometimes the quiet ones make the most progress. You can learn more about Thorndike’s book at Goodreads.com, or you can find it on Amazon.com or your favorite bookstore.

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