price for profit
We are going to use this to build the first part of our Pricing List which is the baseline costs. There are two items that we use for this.
The first is, as you can probably guess, your established Cost Per Impression for the previous year. Good work in getting that total!
The second is a formula that takes into consideration the average Labor Rate for a press, your Downtime % , and other factors. The Price List uses this as a value to help take into consideration all of the moments when you are not printing a shirt.
That way the chunk of your day that isn’t decorating is included in your prices.
Opportunity Costs
As we already know our Cost per Impression , the next step is to calculate your Screen / Downtime rate that we are going to use in our Price List formula. On the first tab of the spreadsheet you will find the Opportunity Costs worksheet. This comes pre-loaded with information. You will need to enter your information so the numbers are applicable to your shop. Let’s take care of these one by one. Labor Rates Start with the information at the top. Enter the Average Pay for each of these positions for your shop. Listed are the Press Operator, Puller and Catcher. If you don’t have one or two of these positions, just record that number as a zero. If you are a one person manual shop, you can always modify this as you hire people. Multiplier A recognized method of building out part of a screen-printing Price List is multiplying
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