price for profit
you aren’t like everyone else. This could be in your creative approach to artwork. It could be your social mission that’s tied to your core business. Maybe it is with your your drive to be eco-friendly. Can you offer packaged solution strategies, so your competition can’t line item discount your work? What Is Your Mission? Strong brands clearly communicate what they are about. Think about the brands that you like personally. What drives that purchasing habit for you? How can your company build that same behavior?
Does the main reason you are in business align with your customer’s primary problem or need?
Continually Ask Questions Do you constantly make your customers happy? What can you do right now that will make them happier?
Do your customers believe that you care about them? How do you know?
Do you have an unfair advantage in the marketplace? Something that is difficult for the competition to clone or build?
Connect Emotionally Great brands don’t sell on benefits or price. They sell on emotion. Think about it, and then consider how your Brand connects with your customers. Are you selling on price, or an emotional connection to your work? Emotion Based Sales = Higher Value
Apple’s rise to dominance is more based on their marketing that they are different and cool, than about their products.
Mercedes-Benz ads feature the slogan “The Best, or Nothing”, as they market the status symbol for their cars.
“Have a Coke and a smile.” is not about the flavor of the soda, but the feeling of happiness.
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© 2018 Marshall atkinson consulting, llc
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