price for profit
How are you marketing your brand?
Are you positioning your company based on an emotional response that will connect with your customers? Or, are you offering only advertising that you have hoodies on sale? Gone are the days were people only used one set of pricing and they were stuck with it forever. Companies all around you change their pricing constantly to make the best of their situation. You can too. 12 Is discounting your work building Brand Value ? Be careful. CLOSING THOUGHTS Pricing is a unique animal. Every shop is different, as they serve distinctive markets, locations, and industries. What you bring to the table is completely unique to your situation. This is why you need to organize your pricing structure based on your particular math. As you’ve seen in the book, getting it set up is the hard part. Once you have built the engine and it’s working though, it becomes a repeatable process. This is something you can train your staff to use. As your shop grows and changes with new infrastructure, equipment, and employee headcount, your math will change too. Especially if you are building Brand Value . Add that extra into your core pricing.
52
© 2018 Marshall atkinson consulting, llc
Made with FlippingBook - Online catalogs