NEW DIMENSION OF TRADITION, CULTURE AND SPORTS THE SERBIAN HOUSE During the upcoming Paris 2024 Olympics, from 26 th July until 11 th August, Serbia will be presented through the “Serbian House” project
FOLLOWING A MULTIFUNCTIO- NAL, CREATIVE AND ORIGINAL ar- tistic setting, with the help of modern technological solutions, the best of what we can boast of to the world wi- ll be brought together under one ro- of. The sporting history of Serbia, inc- luding the results and medals of our Olympians, cultural heritage, tradi- tion and gastronomy are just some of the segments that will find a pla- ce within the Serbian House. At the same time, everything that Serbia represents today will be promoted: achievements in science, the appli- cation of modern technologies, EX- PO 2027. Roots The Serbian House, within which the "Roots" project will be presented, is conceived as a place for all-day gatherings. It will be located in the Parc de la Villette, right next to the host venue of the Olympic Games. Many countries targeted this locati- on, but Serbia was the one to get it. When the Pavilion Doors Open... The Serbian House is envisa- ged as a multifunctional centre, whi- ch includes the concept of an "obje- ct within an object". By entering such a space, visitors enter a new dimen- sion, in the true sense of the word. The interior architecture is such that the penetration of natural exterior li- ghting is eliminated. A dramatic bre- ak is thus created from the entran- ce to the central hall, where the main art exhibition is located. The sculptu- re in question is 6.5 metres tall and symbolises the tree of life from which everything originates. The play of so- unds, scents and movement is pre- sent at every step. The imaginative- ly designed rotating hall plays with the psychology of the observer – the
audience is on the stage, while the setting extends along the entire len- gth of the hall. The Programme The Serbian House was conce- ived as a place where you can feel the scents, sounds, movement, and even the gastronomy of our region. Thanks to the Archives of Yugoslavia, rich documentary material has been provided. Thousands of artefacts re- lated to the past Olympic participa- tion of Yugoslavia, i.e., Serbia, that were previously out of the public eye have now been unveiled. One of the ideas is to use various technical algo- rithms to bring the walls of the pavili- on to life with the movement and co- lour of Nadežda Petrović, while the attention of the world public will on-
ce again be drawn to greats like Tesla, Milanković and many others. One se- ction of the pavilion has been set asi- de for chefs who will prepare specia- lities of Serbian cuisine in real time. A Winning Team Such a serious project couldn’t be realised without a large and co- ordinated team. The ARTBEAT team, headed by Dušan Jovović, author of the design, is in charge of the crea- tive works. The leading contractor is the Government of the Republic of Serbia, along with the Chamber of Commerce & Industry of Serbia, the Olympic Committee of Serbia and the Serbian Embassy in Paris. Serbia, the Host The Serbian House in Paris wi- ll be open from 10am to 10pm. Al- though visitors from all over the wor- ld are expected, the language barrier shouldn’t prove a problem. It was the author’s wish for anyone entering the Serbian House be overcome wi- th emotion, as if having stepped in- to their grandparents’ backyard. And once in, one could spend all day the- re. A surprise guest is also planned, with the name still being kept secret. The house is open to everyone and, for the time being, our country is the only participant to have waived an entrance fee.
The Serbian House was conceived as a place where you can feel the scents, sounds, movement, and even the gastronomy of our region
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