Premier’s Report
WILL HODGMAN Premier and Minister for Tourism, Hospitality and Events
The Tasmanian Government has been working hard to support a growing, vibrant visitor economy. I am proud to say that we have continued to see strong, sustainable growth since the launch of T21 – The Tasmania Visitor Economy Strategy 2015-2020 in November last year. Our tourism industry is critical to the economy. We set a target to attract 1.5 million visitors to Tasmania by 2020 and we are on track in achieving those targets. In the year ending June 2016, visitor numbers were up to 1.17 million visitors (from 1.15 million in the previous year). Visitors are staying longer and spending more when they are here. Last year visitors to Tasmania stayed an average of almost nine nights and spent $2.05 billion dollars. It is through the support of industry and bodies such as the Tasmanian Hospitality Association (THA) that we will achieve our goals. The THA plays an important role both as stakeholder and partner in helping Tasmania to achieve sustainable visitor growth. It does this through representation on the T21 Steering Committee and Advisory Council and through numerous other activities including:
inaugural mission to India assisting the Government to harness emerging tourism and trade opportunities for Tasmania; · participation in the development of the recently released Tasmanian Visitor Engagement Strategy ; · engagement with the Government to make sure that any changes for the sharing economy are balanced and sensible; and · the roll out of the Great Customer Experience program to provide visitors with the best, most friendly Tasmanian service and the freshest of products. I would also like to extend congratulations to the recently announced winners of the Tasmanian Hospitality Association Awards for Excellence. The night was a great celebration of our hospitality industry and testament to the professionalism of the THA. As we continue to work together I am confident we will see more great achievements within the hospitality sector and the visitor economy.
· hospitality industry members joining the Government’s
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October 2016
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