February 2023

REMEMBERED We live in the age of Instagram. So, when it comes to dining, it’s often not enough for a restaurant to be just about food. To compete in a highly competitive market, the space often needs to be just as photogenic as its plates.

In the past, designers focused on how spaces made patrons feel. Now we’re seeing more weight put onto how a place photographs—what kind of lighting works best for iPhone shots or which custom floor tiling will make guests want to snap a quick walking-in vid. This is where Joe Archambault comes in. As co-owner of Equity Builders (EB), Archambault has quietly been building and designing some of the city’s most imaginative, theatrical, and eye- catching commercial properties since before President Obama came on the scene.

83 SAN DIEGO MAGAZINE

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