With This Simple Sales Formula Make More Money
Wouldn’t it be nice if your business came with an instruction manual? It would include how-tos about hiring and customer retention,
time. But persistence will almost always pay off in the end —
especially when you pair it with the last element of the formula.
and the sales chapter would provide surefire tactics to target the best customers for your business. Too bad something like that doesn’t exist — or does it? While there may not be a one-size-fits-all manual, there is a guaranteed sales formula designed to help business leaders close more deals and create meaningful relationships with the right customers.
Educate Leads It’s one thing to make your leads feel special, but you also have to remind them
why your product or service has value. In the above estate care example, can you answer the question as
to why older adults need estate plans, regardless of their wealth? (Answer: Because it protects their families and legacy.) Or, can you answer the top questions people have about estate planning?
(Is it difficult? Is it expensive? Will I have to update it?) To convince customers of your value, you have to convince them of your expertise! Tie It Together: Diversification Finding new leads, nurturing those leads, and educating them — it all boils down to a multipronged approach. You cannot rely on social media to find and develop your leads alone. You need to communicate with your consumers on multiple levels, hitting on the key ways people consume media. Some potential customers may grow into loyal fans via your podcasts or weekly email messages. Others prefer the intimacy and nurture of a direct mail campaign and special offers provided via text. However you choose to do it, diversify the formula across several communication channels. When you introduce new potential customers to a diverse range of nurture and education campaigns, you create a winning equation that cannot be beat. It doesn’t take a math genius to work out just how powerful this formula can be.
The concept is simple: New leads + a nurture campaign + educational materials = more sales, more people helped, and more money in your pocket . Find New Leads You have to start somewhere, and new leads are just the place. However, you have to find the right leads. If your demographic targets older adults in need of estate care, a 30-year-old newlywed isn’t the one to pursue. Find the hot leads and move forward with those leads in mind. Nurture Leads It takes more than a dozen touches to actually convince someone to buy into your product or service, yet many businesses give up after only a few connections with their leads. Target your new leads with emails, social media, direct mail campaigns, and other marketing endeavors that let them know you haven’t forgotten about their needs. They may not be ready to buy, and they may keep you on the line for a long
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