plant-based protein So, vegan is in! And it will stay in. It is not a passing fad; it is a selfless act of treating all living beings equally and with respect, which in turn has a positive effect on our planet. Even if you are not vegan, choosing plant-based protein will still benefit animals and the planet – so give yourself a pat on the back! 5 Conscious consumerism: What do you know about the brands you spend is a vote for what you stand for, so choose reputable brands.
“Plant-based” is the latest hipbuzzword, and this means big business has quickly focused on the fact that there is money to be made by jumping into this emerging market. It also means that you will see many more protein companies offering a vegan option alongside their whey products. Unfortunately, if a company is more interested in financial gain than ethical progression, their focus may be accompanied by a blurred moral compass. Research the companies behind the products you buy and look for brands with strong ethics and genuine intentions. One great company that is
buy? It’s time we all know more about the businesses we support, and decide whether they alignwith our core values as amember of society. Consider your food and lifestyle choices, the businesses you support, and the values they stand for. Every dollar you
leading the way with their progressive plant-based products is PranaOn – they are 100 per cent Vegan Certified and their focus is solely on being better for your health, the animals and the planet.
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ISSUE 53 • 2019
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