Lookbook-NewYear (2)

New Year’s Trend Outlook

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PLANNING AHEAD

New Year’s Trend Outlook

Make the most of 2018 by sharing content that your audience is really looking for. These are some of today’s top trends that we predict will continue to grow in pop- ularity—reaching a peak at the start of the new year. Shoppers are ready to turn over a new leaf at the begin- ning of January. Make sure you’re ready by putting out innovative content that your audience will want to engage with. Follow this planning guide—complete with category trend data to drive content creation, examples of high-quality branded influencer content, and thought starters for your campaign planning.

Table of Contents

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INTRODUCTION

TABLE OF CONTENTS

FOOD & DRINK

LIFESTYLE ABOUT AHALOGY 46

4 | New Year Trend Outlook

FOOD & DRINK

New Year’s Diet

It’s no secret that the new year is a time for renewed health resolutions and cleaner eating. We’re looking at the latest Food & Drink health crazes for fun and easy ways to help shoppers become their strongest selves. In addition to looking for innovative new ways to make healthy eating more exciting for your readers, we also use these data-driven trends to find useful and inspirational ways to help your content stand out from the crowd. Explore the examples below to learn more.

6 | Holiday Trend Outlook

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Muse Trend Data: New Year’s Diet

TOP RELATED KEYWORDS

DATA-DRIVEN INSPIRATION

Chicken

Rice

Beef

New Year’s content begins to climb in mid-October, as people start to prepare for the busy holiday season. As the beginning of Decem- ber rolls around, New Year’s has already begun to rapidly approach its peak. You’ll want to publish any content well before then to garner the strongest engagement.

Turmeric

Soup

Gummies

Peach

Green

Matcha

Benefits

Weight Loss

Detox

SEASONALITY FOR ‘NEW YEAR’S DIETS’

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Top Content Ideas When there are so many tasty recipes to choose from, how do you ensure that your content breaks through the clutter? Let the data guide your decision-mak- ing this season. The following topics are predicted to be among top-performing new year’s-related content. NEW YEAR’S DIET

10 | New Year Trend Outlook

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ANT I - INFLAMMATORY

HOT TEA

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY

KEY TAKEAWAY Audiences are engaging with tea content now more than ever—reading up on each versions’ health benefits and enjoying daily. So, grab a cozy blanket and your favorite mug to see which herbal blend your audience will be sip- ping on throughout 2018.

Inflammation-fighting foods—like turmeric teas and chile mochas—trended in 2017. We predict this trend will stick around based on the topic’s success. New year, new me just got a whole lot more fun.

12 | New Year Trend Outlook

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APPLE CIDER VINEGAR

INSTANT POT

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY

KEY TAKEAWAY If you haven’t heard by now, Instant Pots are all the rage and we don’t expect this trend to stop with the new year. Sayonara slow cooker—we’ve got a need for speed! Consum- ers love having a quick and convenient way to enjoy their favorite winter recipes.

The ACV trend continues, linked to every- thing from treating cellulite to relieving joint pain. This simple solution spiked high volumes of engagement recently. Who needs pumpkin spice when Apple Cider Vinegar can do so much more?

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Brandables Examples NEW YEAR’S FOOD & DRINK We call our data-led approach to higher per- forming influencer campaigns Brandables. Here are a few of our favorite new year-themed Brandables created by Ahalogy Partners—a network made up of 5,500 talented influencers, photographers, and top-notch content creators.

16 | New Year Trend Outlook

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We partnered with Curate snack bars, Amazon, and Target to encourage consumers to create nutritious food for their families with this tasty recipe for Frozen Greek Yogurt Bites. Readers are inspired to find new ways to turn pantry staples into an easy snack that can be shared with others.

FROZEN GREEK YOGURT BITES

TREND-INSPIRED CONTENT

Curate

ON-THE-GO

GREEK YOGURT

In Collaboration with: I Food Real

18 | New Year Trend Outlook

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The way to any reader’s heart is through their stomach. This post was created in part- nership with Uncle Ben’s Rice and Target to inspire shoppers to create a healthier diet with easy ingredient substitutions that bring a little more nutrition into every meal.

BIBIMBAP KOREAN BEEF BOWLS

Uncle Ben’s

In Collaboration with: Savory Tooth

TREND-INSPIRED CONTENT

TREND-INSPIRED CONTENT

BEEF

SALAD

PROTEIN BOWL

MASON JAR

TREND-INSPIRED CONTENT

SRIRACHA

CHICKEN

AVOCADO WILD RICE SALAD JAR Uncle Ben’s In collaboration with: Pickled Plum

GRILLED CHICKEN RICE BOWLS Uncle Ben’s In collaboration with: Shared Appetite

20 | New Year Trend Outlook

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STRAWBERRY MOJITO INFUSED WATER Dove

Earlier this year, Dove Chocolate and Walgreens teamed up to create a relaxing evening routine that helped shoppers slow down and appreci- ate the finer things in life. Strawberry Mojito Infused Water combined with a chocolate treat left readers feeling relaxed, rejuvenated, and ready to take on their New Year’s resolutions.

TREND-INSPIRED CONTENT

INFUSED WATER

MOJITO

In Collaboration with: Baked by an Introvert

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LIFESTYLE

New Year’s Resolutions

Audiences are inspired to start fresh at the beginning of the new year with exciting resolu- tions that are designed to improve their lives. From handy organization tips to easy ways to refresh their lifestyle, shoppers are looking for innovative content that helps them create a new, more efficient way of life. Ensure that your brand is top of mind with inspiring Life- style content that capitalizes on the season’s top trends. Explore the examples below to find exciting, data-driven solutions that shoppers will love.

24 | Holiday Trend Outlook

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Muse Trend Data:

New Year’s Resolutions

TOP RELATED KEYWORDS

DATA-DRIVEN INSPIRATION

Breakfast

Freezer Meals

Healthy

New Year’s content begins to climb in mid-October, as people start to prepare for the busy holiday season. As the beginning of Decem- ber rolls around, New Year’s has already begun to rapidly approach its peak. You’ll want to publish any content well before then to garner the strongest engagement.

Morning

Skin Care

Workout

Home

Nutrition

Storage

DIY

Felt

Magnetic

SEASONALITY FOR ‘NEW YEAR’S RESOLUTIONS’

26 | New Year Trend Outlook

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Top Content Ideas From everyday habits to the organiza- tion of their homes, shoppers are look- ing for new ways to improve their lives during the new year. Check out the Life- style content ideas below for on-trend ways to help your readers accomplish all of their New Year’s resolutions. NEW YEAR’S RESOLUTIONS

28 | New Year Trend Outlook

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ORGANIZAT ION

PREP AHEAD

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY

KEY TAKEAWAY We expect a huge increase in engagement at the start of 2018 due to resolutions and people getting back in the swing of things post-holiday season. Get prepared for these prep-ahead trends with new and exciting ways to make your daily routine more efficient.

Historically, organization hits its high notes in January. Share storage solutions—from kitchen hacks to desk DIYs for writing supplies—with shoppers around this time. Readers will love seeing how their lives can become more effi- cient thanks to these helpful organization tips.

30 | New Year Trend Outlook

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LETTER BOARD

ROUT INE

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY

KEY TAKEAWAY Routine content has continued to grow with time. Audiences are interested in finding help- ful tips for making the most of their day. Help shoppers make healthy living a habit with new and exciting consumer-focused content that pairs your brand with innovative ideas.

We see letter boards popping up everywhere. This could be a good place to put up a weekly menu for your kids or a quote to inspire a good day. A colorful frame and some decorations make this DIY project a fun way to help shop- pers keep track of their New Year’s resolutions.

32 | New Year Trend Outlook

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We call our data-led approach to higher per- forming influencer campaigns Brandables. Here are a few of our favorite new year’s-themed Brandables created by Ahalogy Partners—a network made up of 5,500 talented influencers, photographers, and top-notch content creators. Brandables Examples NEW YEAR’S LIFESTYLE

34 | New Year Trend Outlook

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We love seeing how Rubbermaid used meal prepping to inspire consumers to create a healthier lifestyle for themselves through- out the new year. Pairing tasty trends with a convenient life hack ensures that content truly connects with your audience.

MEAL PREPPED GRILLED CHICKEN GRAIN BOWLS

TREND-INSPIRED CONTENT

Rubbermaid

MEAL PREP

CHICKEN

In Collaboration with: Seasonal Cravings

36 | New Year Trend Outlook

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This post, created in partnership with Shise- ido, helps readers create a lifestyle routine that works for them. By combining fitness, diet, and skincare tips into one easy, every- day plan, consumers are inspired to make healthy choices a part of everything they do.

In Collaboration with: Politics of a Pretty 5 SKINCARE TIPS Shiseido

TREND-INSPIRED CONTENT

SKIN CARE

ROUTINE

TREND-INSPIRED CONTENT

COOKIE EXCHANGE SKIN CAR

COOKIE EXCHANGE FITNESS

We partnered with Shiseido to create an everyday beauty routine that inspires con- sumers to become their best selves during the New Year. Make your brand a go-to part of their daily beauty habits with the help of this trend-inspired content.

MY LIFE UNFILTERED Shiseido

In Collaboration with: Haute off the Rack

38 | New Year Trend Outlook

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Earlier this year, Dove Chocolate encour- aged readers to find fun ways to destress and relax with this Brandable for a girls’ night in. Encourage shoppers to practice self-care with tasty recipes, DIY projects, and fun at-home entertaining with friends.

THE ULTIMATE GIRLS NIGHT IN

TREND-INSPIRED CONTENT

Dove

DIY

NIGHT IN

In Collaboration with: Advice from a Twenty-Something

40 | New Year Trend Outlook

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Consumers will be hitting the gym with a renewed sense of determination come the new year. By uncovering category trend data in Muse, Playtex was able to ensure that their brand remained top-of-mind for inspired shoppers looking to lead a new and healthy lifestyle.

7 GYM BAG ESSENTIALS

TREND-INSPIRED CONTENT

Playtex

WORKOUT

GYM BAG

In Collaboration with: Fashionably Lo

42 | New Year Trend Outlook

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This Brandable—part of a campaign for Scweppes and ShopRite—inspired shoppers to hydrate post-workout and take care of their bodies. Combining motivational fitness posts with easy, everyday tips for improved health is a great way to encourage your shoppers to accomplish their New Year’s resolutions.

FIT AND HYDRATED WITH SCHWEPPES

TREND-INSPIRED CONTENT

In Collaboration with: Blue Collar Prep Schweppes

FITNESS

HYDRATE

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POWERED BY MUSE Data-Driven Influencer Content Ahalogy Muse™ is an industry-first software platform to help leading marketers identify and act on changing trends in their category. Powered by a network of 5,500+ premium content creators across the web, the tool is powered by influencer performance data. These same insights are leveraged in our Brandables solution as a guide for creative production. Content creators have the biggest influence on trend development. They’re the first to make a recipe using a new ingredient or the first to try a new fitness craze. We gather influencers’ performance data—across their original content and across billions of their social media posts from Facebook, Instagram, Pinterest, YouTube, and more—to measure the success of these trends so market- ers can act fast.

WHO WE ARE... & What We’re All About

Ahalogy is the Passion to Purchase Platform™. Brands and agencies tap into Ahalogy to reach new audiences and find new usage occasions based on their target consumers’ interests. We deliver proven ROI through our category trend data, premium influencer content, and verified audience targeting. Ahalogy is headquartered in Cincinnati, OH, the global capital of brand marketing.

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DIY Garden Herb Salt, Uproot Kitchen How I Got Myself to Enjoy Working Out Again, Advice from a Twen- ty-Something Why You Should Consider a HIIT Workout, Waiting on Martha What are the Best Face Masks to use Weekly, Advice from a Twenty-Something Four Products for Dry Winter Skin, Advice From A Twenty-Something The Twenty-Something Anti-Aging Routine, Advice From A Twenty-Something Makeup Organization Ideas, Ashley Brooke Nicholas 10-Minute Beauty Routine , Fashionably Lo Easy Chicken Meal Prep Bowls: 5 Ways, Smile Sandwich 10-Minute Morning Yoga Routine, Eating Bird Food Wallpapered Illustration Board, Waiting on Martha My Top 4 Food Prep Strategies, Uproot Kitchen Make Ahead Breakfast Meal Prep Bowls: 4 Ways, Smile Sandwich 5 Ways to Clear Mental Clutter, Waiting on Martha Instant Pot Red Beans and Rice, A Pinch of Healthy Frozen Greek Yogurt Bites, I Food Real Bibimbap Korean Beef Bowls, Savory Tooth Grilled Honey Sriracha Chicken Rice Bowls, Shared Appetite Creamy Avocado Wild Rice Salad in a Jar, Pickled Plum Strawberry Mojito Infused Water, Baked by an Introvert Plant-Based Meal Planning, Hummusapien

Appendix

INTRODUCTION

Seven Gym Bag Essentials, Fashionably Lo My Life Unfiltered, Haute off the Rack Fit and Hydrated with Schweppes, Blue Collar Prep Frozen Greek Yogurt Bites, I Food Real Strawberry Mojito Infused Water, Baked by an Introvert

LIFESTYLE

FOOD & DRINK Layered Chicken Caprese Salad in a Jar, Strawberry Blondie Kitchen Zucchini Soup, Foolproof Living Matcha Tea Latte, Waiting on Martha Nectarine Ginger Smoothie Bowl, The Almond Eater Easy Meal Prep Ideas for the Week Ahead, Waiting on Martha Cilantro Lime Brown Rice, Blackberry Babe Easy Chicken Meal Prep Bowls: 5 Ways, Smile Sandwich 6 Easy Ways to Add Superfoods to Your Diet, Waiting on Martha Beauty Foods: Hair & Nails, Exploring Healthy Foods Raw Beet and Raspberry Power Smoothie, As Easy as Apple Pie Morning Ritual: Greek Mountain Tea, Nomad Luxuries Green Tea and Apple Cider Vinegar Hair Rinse, Good Life Eats Golden Latte, Nomad Luxuries Apple Cider Vinegar Drink, Eating Bird Food

Meal Prepped Grilled Chicken Grain Bowls, Seasonal Cravings 5 Skincare Tips for Living a Life Unfiltered, Politics of a Pretty My Life Unfiltered Story, Haute off the Rack 5 Ideas for the Ultimate Girls Night In, Advice from a Twenty-Something 7 Gym Bag Essentials, Fashionably Lo Fit and Hydrated with Schweppes, Blue Collar Prep LIFESTYLE (CONTINUED)

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