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Meet Otto, of Sliced B
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Without Otto Rohwedder, every time you wanted to make toast or a sandwich, the process would take a few extra seconds. Why? Well, you couldn’t just grab a perfect slice of bread from your bread bag — you’d need to cut it yourself!
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Most people alive today don’t remember a time before pre-sliced bread, but we might still be living in it if not for Otto. He was born right here in Iowa in 1880, but he didn’t set out to be an inventor. In fact, before he created the first-ever bread slicer, he was in the jewelry business. Otto moved to St. Joseph, Missouri, in 1900 and opened three jewelry stores. He sold necklaces, bracelets, and rings for more than a decade. Then, in 1912, inspiration struck! Seemingly out of the blue (perhaps while buttering his hand-sliced toast), Otto realized that with a little ingenuity, he could improve the way we eat bread. The road to success was rocky. Otto’s first few designs only worked on paper. He sold his jewelry companies in 1916 to fund his invention, but local bakers scoffed at his idea, and staleness plagued every loaf he sliced. In 1917, he finally found a factory to manufacture his slicer — but it caught fire, and his first machine and its blueprints went up in the blaze! All in all, it took Otto 16 years to get his bread-slicing machine to market, but he never gave up. He developed a prototype that sliced and wrapped loaves to keep them fresh, and in 1928, a Missouri baking company called Chillicothe Baking Co. agreed to test it out. The convenient machine was such a hit that within two years, families all over the country could buy pre-sliced Wonder Bread. The phrase “the best thing since sliced bread” wouldn’t exist without Otto’s entrepreneurial spirit. Next time you grab a loaf of Sara Lee or Dave’s Killer Bread at the grocery store, say a little thank you to one of our favorite Iowans, “The Father of Sliced Bread!”
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