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How To Succeed By Seeing The Whole Story
New Products, Same Focus: Partners Come First At Eaton
Q. What significance does an expanded and diversified portfolio hold for partners and customers? A. Nobody else in the industry can match Eaton’s broad portfolio of solutions. We enable resellers to meet the needs of their customers with a one-stop shopping experience that encompasses UPSs, rack PDUs, enclosures, KVM, in-row cooling and software, as well as comprehensive connectivity and peripheral products. Partners can be more efficient by interfacing with a single field and customer support team and leveraging the same systems for all their needs — yet without running the risk of vendor-locking, as our products can interoperate with any system. Our expanded portfolio also affords them more opportunities to maximize the benefits of our award-winning partner program and to eliminate the need to deal with multiple vendors, which can be extremely time-consuming. We strongly believe that these advantages will free up time that partners can use to focus on growing their business. Q. What is Eaton doing to help partners win more opportunities and build revenue? A. We are now providing Deal Registration for all of our product lines, including UPSs, enclosures, connectivity, display mounts, KVMs, cooling and more. In addition, we have a nationwide field sales team, complemented by inside sales and support resources, to assist partners at every step of the sales process. They can help partners detect new opportunities within our expanded portfolio, with both new and existing customers. Our expanded product lines also heighten engagement and increase the number of touch points for our partners, enabling us to better anticipate their needs and be more proactive in helping them win more business. Q. What future initiatives are in store to enhance innovation and market penetration? A. To be successful over the long term, partners should ensure that their vendors are always anticipating the latest IT industry trends, as opposed to reacting to new developments after the fact. For example, Eaton is already partnering with leading IT vendors to provide reference architectures for on-premises generative AI training and inference models. These new solutions have high power requirements, which will require a level of expertise that only large players like Eaton can provide.
Hervé Tardy VP, Marketing & Strategy — Critical Power & Digital Infrastructure Divisions
” Our pledge to
partners is that we will always proactively monitor the latest IT trends so we can provide the solutions that will meet their customers’ current — and future — needs. ” — Hervé Tardy
Steve Loeb VP Distributed Infrastructure Sales
Learn more about Eaton’s award-winning program at: www.poweradvantage.eaton.com
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