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Redefining Partnerships: Learn More About Microsoft Surface’s Reseller Expansion Pilot Program Q. Why did Microsoft Surface choose to start the Breadth Reseller Expansion Pilot Program? A. Since its inception 10 years ago, Surface has continued to be at the forefront of innovation. We’ve positioned ourselves to not just meet customers where they are but help them get where they want to go. Today, as the demand for cutting-edge, secure devices skyrockets, we understand that modernization is a must-have for organizations worldwide. That’s precisely why Surface is purposefully designed to cater to these needs and beyond. By expanding channel access and reducing the barrier to entry for the full community of resellers, we’re aligning to Microsoft’s mission to “empower every person and every organization on the planet to achieve more.” This pilot program creates more access, opportunities and potential to empower individuals and organizations alike. Q. Why should new resellers start selling Surface? A. As I previously shared, Surface has always been purposefully designed to help organizations move toward the future. It is built to be the best expression of Microsoft solutions we all know and love such as Windows and Microsoft 365. By choosing to make Surface available to customers, breadth resellers will be opening doors to unparalleled possibilities. Streamlined sales conversations will become the norm as the ease of selling the Microsoft stack will help unlock a world of productivity and innovation. Plus, we believe in rewarding excellence! So, if a reseller chooses to apply to onboard as an authorized reseller partner, we offer a variety of programs designed to support their success. From training resources, marketing support and even internal and external pricing support levers, there is something for every step of the Surface partner journey. Q. What do you think the future of Surface might look like? A. As we continue to move into the era of AI, I expect cyber resiliency to remain our guiding light, and that Surface will continue to lead the way. By selling with Surface, resellers can drive compelling conversations with customers and provide devices that are perfect to support AI capabilities. AI is a game changer for organizations everywhere, and our resellers will be at the forefront of this revolution. From best- in-class chip-to-cloud security to streamlined interoperability across the Microsoft stack, I expect the one Microsoft mission will continue to shine, helping to empower every person and every organization on the planet to achieve more.
Jeannine Borgen GM Surface Partner Development
” By expanding channel access and reducing
the barrier to entry for the full community of resellers, we’re aligning to Microsoft’s mission to ‘empower every person and every organization on the planet to achieve more.’ This pilot program creates more access, opportunities and potential to empower individuals and organizations alike. ”
The Surface Breadth Reseller Pilot for Surface Commercial is available only through participating Surface Commercial Authorized Device Distributors in Canada and the US and grants a limited-time authorization (through December 31, 2023) to distribute and sell the Surface portfolio (excluding Protection Plans).
Start your Surface reseller journey by reviewing our resources at www.aka.ms/SurfaceResellerExpansion or reach out to your participating distributor.
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