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TECH INNOVATORS CRN
Zscaler Channel Partners Get Their Market Advantage Q. Why should organizations focus on zero trust security compared to other offerings? A. First, it’s important to realize that zero trust is being misused by many as a marketing term. Vendors are applying the term “zero trust” to market everything in security, creating significant marketing confusion. Firewalls protect only the perimeter of a network, leaving organizations vulnerable to cyber threats in today’s cloud and mobile-first world. SD-WAN provides visibility and control over network traffic, but it does not provide comprehensive security. Zero trust security, on the other hand, assumes all network traffic is potentially malicious and requires verification before granting access. This proactive approach helps organizations better protect against cyber threats. Zscaler is the only cybersecurity vendor that offers a true zero trust platform born in the cloud and designed for cloud organizations. Q. How does Zscaler’s leadership in zero trust security factor into the channel in the coming months? A. Zscaler started in 2007 with an idea: transform cloud security in ways we never thought possible. Sixteen years later, with numerous industry firsts, notable technology triumphs and significant company milestones, Zscaler’s leadership in zero trust security is unparalleled in the industry, giving our channel partners a significant advantage in the coming months. Our cloud-native platform is easy to deploy and manage, providing scalability and flexibility, making it the most attractive option for organizations of all sizes. By partnering with Zscaler, our channel partners can offer their customers the best- in-class zero trust security solution. Our solution is superior to any other on the market, providing comprehensive and proactive security that can help organizations protect against data breaches and other cyber threats, and help our partners win new business, attach their services and succeed in the market. Q. What does receiving the CRN Tech Innovator recognition mean for Zscaler partners? A. Receiving the CRN Tech Innovator recognition for Security Service Edge (SSE) is a clear indication of Zscaler’s leadership in innovation and excellence in the cybersecurity space. Our partners can be confident that they are offering their customers the industry’s best, most cutting-edge solution. This recognition sets Zscaler apart from competitors and gives our partners a distinct advantage in the market. We are proud of this recognition and will continue to innovate and push the boundaries of what’s possible in cybersecurity to ensure that our partners and customers always have the best solutions available.
Karl Soderlund Senior Vice President, Worldwide Partner and Alliances Sales ” Zero trust security … assumes all network traffic is potentially malicious and requires verification before
granting access. This proactive approach helps organizations better protect against cyber threats. Zscaler is the only cybersecurity vendor that offers a true zero trust platform born in the cloud and designed for cloud organizations.
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Learn more about the Zscaler Zero Trust Exchange: The one true zero. www.Zscaler.com
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