Between the two of us, we’ve spent a combined lifetime helping people turn complexity into clarity. Tony’s been in the game for almost fifty years. He’s coached presidents, billion-dollar CEOs, and world-class athletes, but what’s most remarkable is that he’s also helped millions of everyday people break through the invisible walls holding them back. He’s built and invested in over a hundred companies, written multiple number-one bestsellers, and provided more than a billion meals to families in need. When it comes to understanding what makes people perform at their highest level, then turning that understanding into a system anyone can follow, nobody alive has a longer track record. Dean has spent over thirty years building businesses from scratch. More than fifteen companies and billions in revenue, and not a single one started with a trust fund or a fancy degree. He grew up broke in a small town in upstate New York, and everything he built came from studying the best, learning by doing, and refusing to quit. A multiple New York Times bestselling author, Dean has dedicated his career to one thing: meeting people exactly where they are and showing them the path forward. Strip away the complexity and hand them a step-by-step system that actually works. That’s what drives him. Together, that’s eighty years of finding what works and making it accessible to anyone willing to put in the effort. But when we set out to bring AI to the people who needed it most, we knew we needed another piece of the puzzle. The philosophy, the mindset, and the business strategy – that’s our foundation, and it always will be. But we also needed someone who could take the most complex AI concepts and make them simple, practical, and impossible to fail at. Someone who could sit across from a person who says, “I’m not technical,” and have them building with AI before the session is over. After interviewing more than fifty of the world’s top AI minds – entrepreneurs, educators, researchers, and innovators – we found that person in Igor Pogany. Igor grew up in six different countries, speaking three languages, always figuring out new schools, cultures, and ways of thinking. When his family moved from Slovakia to Austria, his Slovakian greeting of “ahoj,” which means hello, was met with laughter. In German, it meant something different. Same word, same intention, wrong system. His talent for teaching AI came from years of observing unfamiliar systems, stripping away the noise, and figuring out how they work. His gift is why we didn’t just invite Igor to teach. We made him our partner and our Head of AI Education. His rare gift for making the complicated feel effortless is woven into every chapter of this book and into the system you’re about to learn.
INTRODUCTION | THE SHIFT IS HERE
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THE AI ADVANTAGE
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