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OPINION
Innovation in AEC succeeds when people, processes, and technology work together with purpose and alignment. The Iron Man framework for innovation
Technology update brought to you by
H ow many times have you heard some form of “architecture and engineering firms are slow to adopt technology” or seen a global management consultant produce yet another report about how we are a laggard industry and resistant to change? There is some truth to this, of course. But investing in technology without fully understanding the “who” and “how” of your business is like putting the cart before the horse – a timeless analogy that tells us about the perils of doing things in the wrong order.
Nick Heim, PE
Speaking of analogies, I love the phrase “people, process, and technology” to describe innovation in AEC firms. I also love the Iron Man movies, so let’s draw a combined analogy: ■ People are like Tony Stark – the human visionary behind the innovation. ■ Process is like J.A.R.V.I.S. – the system quietly powering every decision and action. ■ Technology is like the Iron Man suit – powerful, yet ineffective without clear direction.
PEOPLE: TONY STARK AT THE CORE. People remain the heart of our businesses, even as increasingly sophisticated technology becomes available. Your team’s expertise, creativity, and motivation drive innovation and growth. From my experience participating in mastermind groups and interacting with AEC professionals at various career stages, I’ve observed that the role technology plays and how it’s perceived varies notably by career level:
See NICK HEIM, page 8
THE ZWEIG LETTER MAY 19, 2025, ISSUE 1586
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