How Frederic J. Baur Made Pringles a Household Name
The Pringles can is both iconic and comedic. Its distinctive long cylindrical shape protects the stackable chips and gets many a hand almost stuck. But did you know this packaging has a rich history that goes back half a century? In 1966, Procter and Gamble tasked a food storage technician, Frederic J. Baur, with developing a revolutionary container for a new potato chip. Baur, who held a Ph.D. in organic chemistry, set out to create a packaging solution that would protect these new, uniquely shaped chips, Pringles. According to Baur’s son, Larry, his dad was determined to design a container that not only served a practical purpose but also stood out on the shelves of supermarkets. In an interview with NPR, Larry shares what his dad told him, “‘I can’t stand greasy, broken chips.’” This desire fueled him to create packaging that has still not been replicated.
Baur said of his father, “He was just so enthusiastic about making something that would be on the cutting edge of science and technology.” He certainly succeeded. The cylindrical shape of the tube carefully protects the saddle-shaped chips from breaking. The resealable lid was another key innovation, allowing consumers to enjoy portions and save the rest for later without compromising any freshness. This innovation took only two short years, debuting on shelves in 1968. The can turned Pringles into a household name. In 2023, the chips generated $2.76 billion of annual net sales worldwide. Baur was so proud of his creation that when he died in 2008, he requested that some of his ashes be buried in a Pringles can. As we continue to enjoy the crunch of these fresh chips, it’s worth taking a moment to marvel at this history of creativity behind the can that has become a snacking phenomenon worldwide. Thanks, Frederic J. Baur!
DIALING FOR DOLLARS Wannabe Bank Robber Calls Ahead, Orders Cash to Go
Any bank robber knows you have to hurry through a heist to escape. A crook in Connecticut tried a novel time-saving technique: calling ahead. Taking a cue from the take-out food craze, the wannabe bank robber called a bank in Fairfield, Connecticut, and demanded that $100,000 in large bills be prepared for him with no dye packs in the bag. If the orders were not carried out, the caller told the employee, “there will be a bloodbath.” Fairfield cops, who thought they’d seen it all, were dumbfounded. “You can’t make this stuff up,” said a spokesman for the Fairfield Police Department. Robbers have tried many routes when attempting to rob a bank, including entering the drive-through lane and terrorizing tellers through the window. But, “I’ve never had somebody call ahead and say, ‘Get the money, we’re coming,’” said a detective in the Fairfield case. In taking advantage of the telephone warning, the police were already at the scene when the robbers arrived. “I would classify these individuals as ‘not too bright,’” the police spokesman said.
The employee who answered the robber’s call immediately hung up and called 9-1-1. The thief’s accomplice, a minor, was already inside the bank when the managers initiated a lockdown. The
accomplice passed the teller a note and collected about $900, but police stopped him as he left the bank. The fleeing accomplice was undoubtedly disappointed when the bag exploded in dye after throwing it on the ground. (Bank employees had disregarded the robbers’ phone order that no dye packs be tucked in with the cash. You just can’t get good service these days.) The accomplice and the robber who placed the call, who had been sitting in a car nearby, were both arrested at the scene without incident. The adult suspect, Albert Bailey, was on probation for a different bank hold-up several years earlier. Both were charged with first-degree robbery and threatening in the first degree.
2 • swbwlawfirm.com
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