TOURISM: AN IMPORTANT COMPONENT OF ECONOMIC GROWTH
Tourism in Oregon City is an important element that contributes to economic growth. As a strategy, tourism helps promote Oregon City as a gateway for visitors to experience its rich history, vibrant arts scene, and unique local attractions. During the past four years, the Economic Development Department has worked to elevate Oregon City’s profile as a must-visit destination through targeted programs and initiatives. Launched during the pandemic, the Community Showcase was created to keep Oregon City’s history and charm accessible to residents and visitors while in-person experiences were limited. This initiative brought historic sites to life through engaging virtual tours, allowing people to stay connected from home. To further support local businesses, participating families received gift certificates to local restaurants—providing both the community and struggling businesses with much-needed relief during a challenging time. The program exemplified Oregon City’s resilience, promoting community spirit and economic support when it was needed most. Programs like the Arts Treasure Trove have fostered community pride by enhancing local aesthetics and supporting the arts. Advertising efforts, including a Visitor’s Guide, TV broadcasts, and digital travel resources, expanded Oregon City’s reach, bringing in a steady influx of new visitors. These initiatives drove local spending, increased visitor engagement, and promoted a thriving tourism economy that benefited residents and businesses alike. By investing in tourism, Oregon City continues its efforts to build a sustainable economic foundation that draws visitors while enhancing the quality of life for the community.
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