Advertising and Outreach Critical advertising efforts included The Community Showcase Launched during the pandemic to foster community engagement, virtual tours of Oregon City’s historic sites were presented monthly. These tours allowed residents and visitors alike to explore the city’s rich history from the safety and comfort of their homes. TOURISM: 2020-2024 INITIATIVES
developing a Visitor’s Guide, an Oregon City Travel Planner, five TV commercials, city banners, a Seattle Mariners yearbook ad, and an official tourism website. The Concierge Institute In collaboration with the Chamber of Commerce, this program trained non- Travel Oregon City Website The city’s tourism website was enhanced with additional categories, a streamlined layout, and more detailed listings to attract visitors. profits engaged in tourist-facing activities, promoting greater professionalism and better customer service. Destination Ready: A New Approach to Tourism Development In recent years, it became clear that Oregon City needed a new approach to tourism development. While the private for- profit businesses did well with welcoming and serving visitors, the nonprofit tourism component struggled. No industry can grow and prosper by relying on volunteers only to guide its organizational development. A professional staff dedicated to managing and driving the tourism component is necessary. Therefore, the Economic Development Department recommended the creation of a Destination Management/Marketing Organization (“DMMO”) to coordinate and manage the tourism strategy for Oregon City. The new DMMO is projected to be up and running by Spring 2025. 05
The Arts Treasure Trove When the Arts Commission was initially established, it had no resources to support its work. The Arts Treasure Trove gave the Arts Commission the means to carry out programs and initiatives designed to support the Arts in Oregon City. This initiative provided $40,000 in funding to Oregon City’s arts community to enhance community aesthetics and encourage tourism. City-Sponsored Public Events The Economic Development Department devised a grant program facilitating grants for public events developed by local businesses and organizations, promoting community engagement and tourism. Oregon City Arts Commission After a sixteen-year hiatus, the Economic Development Department reinstituted the Oregon City Arts Commission. One of the commission's first actions was to support the development of more murals within the community. Through the newly created Arts Mural Initiative, a program encouraging community art, the Commission approved four new art murals in Oregon City.
Made with FlippingBook - Share PDF online