SAE International Collegiate Design Series Sponsorships

Collegiate Design Series

Tap into Tomorrow’s Engineers, Today Sponsorship Opportunities

s a e . o r g / r e c r u i t

Get in front of the next gen

GLOBAL PARTICIPANTS 2012 % | 2016 % | 2018 % USA: 68 – 73 – 73 Canada: 15 – 12 – 12 International: 17 – 15 – 15

S A E A E R O D E S I G N ® | A U T O D R I V E C H A L L E N G E ™ | B A J A S A E ® | F O R M U L A S A E ® S A E S U P E R M I L E A G E ® | S A E C L E A N S N OW M O B I L E C H A L L E N G E ®

GENDER 2012 % | 2016 % | 2018 %

Male: 91 – 89 – 87 Female: 9 – 11 – 13

ration.

MAJORS 2012 % | 2016 % | 2018 % Mechanical: 75 – 70 – 67 Aerospace: 7 – 8 – 8 Electrical: 3 – 6 – 6 Computer: 1 – 2 – 4 Automotive: 3 – 2 – 3 Engineering: 3 – 2 – 2

Design. Build. Compete. 1

“ A large number of our employees came through the CDS program. Every year, we want to see what these students can do. They will be the future of our companies, as well as the world. ” — Chad Burchett, Volvo

As a CDS sponsor, you have direct access to the brightest young minds shaping the future of mobility. Not only will you help advance STEM education and support young minds, you will tap into a highly qualified pool of talent, heightening your brand exposure and building your future workforce. A wide variety of sponsorship levels are available. Read on and choose the package that works best for you.

When more than 10,000 engineering students put their learning to the test in the largest intercollegiate student engineering design competitions in the world, inspiring and innovative things are bound to happen. That’s what the SAE Collegiate Design Series (CDS) is all about—empowering the next generation of mobility engineers to take their classroom education to the next level—teaming up to design, build, and test vehicles in multiple mobility categories.

“ It’s an incredible experience here with the students…their systems knowledge, their passion for cars. ” — Peter Kuechler, Ford Motor Company

2 Design. Build. Compete.

As the largest of the CDS competitions, the Formula SAE series competitions features two types of classes, Internal Combustion (IC) and Electric, which challenge teams of more than 4,300 university undergraduate and graduate students to conceive, design, fabricate, develop, and compete with small, formula-style vehicles. FORMULA SAE ®

BAJA SAE ® Students take their skills off road in this rugged challenge, which tasks participants to design and build a single-seat, all-terrain sporting vehicle tailored to the nonprofessional, recreational, off-road enthusiasts. An example would be creating vehicle suspension to overcome a course that is designed

Over eight to 12 months, these competitions give teams the chance to demonstrate and prove both their creativity and engineering skills in comparison to teams from other universities around the world. Formula SAE sponsorship details located on page 6.

with rocks, logs, hills, and mud. Students will encounter situations they would find in actual work environments, from resolving technical challenges to addressing business concerns. Baja SAE sponsorship details located on page 10.

FORMULA SAE ® ELECTRIC Introduced in 2013, Formula SAE Electric allows the development of fully electric vehicles within the Formula SAE framework. Teams use vehicles powered only by electrical motors and compete in events such as design, presentation, cost, acceleration, skidpad, autocross, endurance, and efficiency.

Formula SAE Electric sponsorship details located on page 6.

Design. Build. Compete. 3

AUTODRIVE CHALLENGE ™ Partnership between SAE International and General Motors

completion of a concept design written paper as well as simple missions for on-site evaluation, located in Yuma, AZ. Year 2 (2019) will focus on urban environment driving scenarios with static and dynamic objects. This will be located at Mcity, a one-of-a-kind urban test facility that simulates a broad range

technologies, computing platforms, software design implementation and advanced computation methods—all with an end goal of navigating an urban driving course in automated driving mode. Year 1 (2018) focused on the concept selection for the university teams by having them become familiar with their sensing and computation software. They were tasked with

This three-year challenge engages students in the exciting world of auton- omous vehicles. Involving them in the development and demonstration of a fully autonomous passenger vehicle, the AutoDrive Challenge™ Competition(s) builds skills and experience in the real-world applications of sensing

of complexities that vehicles encounter in urban and suburban driving environments. While AutoDrive Challenge™ has many corporate sponsors/ partners like other SAE Collegiate Design Series competitions, General Motors is the exclusive OEM sponsor of the competition.

Autodrive Challenge sponsorship details located on page 12.

4 Design. Build. Compete.

SAE AERO DESIGN ® Crafted to develop the fundamental

delivering “colonists” to a designated landing zone using a small autonomous glider carried by the primary aircraft and released in a designated area. It requires teams to create and integrate a set of reliable systems meeting baseline requirements for the class, including the primary aircraft, the autonomous glider, a payload delivery system that accommodates different payloads and a ground station. SAE Aero Design

CLEAN SNOWMOBILE CHALLENGE ™ With two classes of competition-Spark-Ignited and Compression-Ignited Sleds—this challenge provides students with the opportunity to enhance their engineering design and project management skills by re engi-neering an

understanding of flight, this real-world challenge tests students’ ability to compress aircraft development into a single calendar year. In that year, it exposes participants to the nuances of conceptual design, manufacturing, system integration/ test, and sell-off through demonstration. A new theme for Advanced class will be introduced in 2019, which involves a subscale demonstration of

SAE SUPER- MILEAGE Designed to raise awareness of the importance of vehicle fuel economy, this challenge tasks students with developing and constructing a single- person, fuel-efficient vehicle powered by a small, four-cycle engine.

existing snowmobile to reduce emissions and noise. With its environmental focus, this challenge appeals to students’ interests in fuel economy/endurance, acceleration, handling, cold start and design, and more. Clean Snowmobile Challenge sponsorship details located on page 18.

SAE Supermileage sponsorship details located on page 16.

sponsorship details located on page 14.

Design. Build. Compete. 5

REACH MORE THAN 4,300 STUDENTS WITH THIS SPONSORSHIP

D e s i g n . B u i l d . C o m p e t e .

FORMULA SAE ® s a e . o r g / r e c r u i t

Sponsors will have until October 1, 2019 for First Right of Refusal for the 2019 sponsorship they supported in 2019. If sponsor from the previous year does not confirm participation of previous year's sponsorship by October 1, the sponsorship will be released and made available to all interested companies. FORMULA SAE® COMPETITIONS — MICHIGAN, CALIFORNIA, ELECTRIC

COMPETITION PARTNER

DIAMOND SPONSOR

GOLD SPONSOR

GOLD SPONSOR AWARD CEREMONY

SILVER SPONSOR 2

BRONZE SPONSOR

ENDURANCE AND FUEL EFFICIENCY

SPONSORSHIP LEVEL

EVENTS 1

DESIGN

PADDOCKS

RECRUITING

MARKETING

SPONSORSHIP COST | Per Competition

$46,000

$28,500

$17,250

$11,500

$5,750

Event/Area Naming Rights

—

Award to top 3 teams ($1500, $1000, $750)

—

Award to top 3 teams ($1000, $750, $500)

—

Opportunity to create custom award $1,000

—

Logo or company name on award trophies

—

Opportunity to present awards at ceremony

—

Speaking opportunity at Ceremony/Reception

—

Opportunity for vehicle displays

—

Opportunity to display product/vehicle during ceremony

—

Lunches provided each day of competition for staff

—

Targeted access opportunities - provide volunteers at event

—

Opportunity to recruit onsite - space provided

—

List of team contacts including captains and faculty advisors

—

NEW – Access to CDSWEB Sponsor Portal to download resumes

—

Event Specific Signage: Event entry, directional, infield, timing display, ceremonies, etc.

—

Opportunity for additional product signage, banners, etc. (company responsibility)

Unlimited

Logo inclusion on all-sponsor banner, event program, APP and website

4-color ad in Event Guide

Full page

1/2 page

—

Equipment Supplier Status on Event Website

Digital Media Inclusion

Two Competition Package Rates (Michigan and California) If adding Electric Awards - please add $2,250 additional $:

$78,000

$48,000

$29,000

$18,500

$9,000

1 Events sponsorship level could include one of the following: Acceleration, Autocross, Brake, Cost, Practice Track, Sales Presentation, or Skid-Pad 2 Add vehicle display to Silver Sponsor = $2,000 per competition; add Tractor Trailer and 2 vehicles = $5,500 per competition. Equipment Supplier is available at $2,250 with capability of listing product on event website. This sponsorship includes all Formula SAE competitions. Meal sponsorship is available — will be determined based on location. Customized sponsorships available.

Design. Build. Compete. 7

REACH MORE THAN 800 STUDENTS WITH THIS SPONSORSHIP

D e s i g n . B u i l d . C o m p e t e .

FORMULA SAE ® s a e . o r g / r e c r u i t

Sponsors will have until October 1, 2019 for First Right of Refusal for the 2019 sponsorship they supported in 2019. If sponsor from the previous year does not confirm participation of previous year’s sponsorship by October 1, the sponsorship will be released and made available to all interested companies. FORMULA SAE® COMPETITION — NORTH

DIAMOND SPONSOR

GOLD SPONSOR

SILVER SPONSOR

BRONZE SPONSOR

SPONSORSHIP COST

$10,000

$5,000

$2,500

$1,000

Speaking opportunity at Ceremony/Reception

Lunches provided each day of competition for staff

Targeted access opportunities - provide volunteers at event

Opportunity to recruit onsite - space provided

List of team contacts including captains and faculty advisors

NEW - Access to CDSWEB Sponsor Portal to download resumes

Event Specific Signage (Event entry, directional, infield, timing display, ceremonies, etc.) Opportunity for additional product signage, banners, etc. (company responsibility) Logo inclusion on all-sponsor banner, event program, APP and website

4-color ad in Event Guide

Full page

1/2 page

Equipment Supplier Status on Event Website

Digital Media Inclusion

Meal sponsorship is available - will be determined based on location. Customized sponsorships available.

Design. Build. Compete. 9

CONNECT WITH MORE THAN 3,900 STUDENTS IN THREE REGIONAL COMPETITIONS

D e s i g n . B u i l d . C o m p e t e .

BAJA SAE ® s a e . o r g / r e c r u i t

Sponsors will have until October 1, 2019 for First Right of Refusal for the 2019 sponsorship they supported in 2019. If sponsor from the previous year does not confirm participation of previous year’s sponsorship by October 1, the sponsorship will be released and made available to all interested companies. BAJA SAE® COMPETITIONS

GOLD SPONSOR

SILVER SPONSOR

BRONZE SPONSOR

COPPER SPONSOR

Industry Partner

SPONSORSHIP LEVEL

Events 1

Design

Endurance

Paddocks

Recruiting

Marketing

SPONSORSHIP COST | Per Competition

$10,500

$7,875

$5,775

$2,600

$1,100

Event/Area Naming Rights

Award to top 3 teams of event ($1000, $750, $500)

Award to top 3 teams of event ($750, $500, $250)

Opportunity to create custom award $500

Logo or company name on award trophies

Opportunity to present awards at ceremony

Lunches provided each day of competition for staff

Targeted access opportunities - provide volunteers at event

Opportunity to recruit onsite

List of team contacts including captains and faculty advisors

NEW - Access to CDSWEB Sponsor Portal to download resumes

Event Specific Signage (Event entry, directional, infield, timing display, etc.)

Opportunity for additional product signage, banners, etc. (company responsibility)

Logo inclusion on all-sponsor banner, event webpages and yearbook

4-color ad in Yearbook

Full

1/2 page

Equipment Supplier Status on Event Website

Digital Media Inclusion

Three Baja SAE Competition Package Rates:

$25,000

$19,500

$14,000

$6,250

N/A

Two Baja SAE Competition Package Rates (based on availability for Events):

$15,000

$10,500

$4,500

N/A

1 Events sponsorship level could include one of the following: Acceleration, Maneuverability, Suspension, Hill Climb, Cost, Sales Presentation, etc. Note: please contact SAE for availability. Meal sponsorship is available - will be determined based on location. Equipment Supplier is available at $1,200 with capability of listing product on event website. This sponsorship includes all Baja SAE competitions. Customized sponsorships available.

Design. Build. Compete. 11

REACH MORE THAN 500 STUDENTS WITH THIS SPONSORSHIP

D e s i g n . B u i l d . C o m p e t e .

s a e . o r g / r e c r u i t

AUTODRIVE CHALLENGE ™

PLATINUM SPONSOR Welcome Reception

PLATINUM SPONSOR Awards Ceremony

SILVER SPONSOR

BRONZE SPONSOR

Integrated Product Sponsor

SPONSORSHIP LEVEL

Marketing

SPONSORSHIP COST

$30,000

$10,000

$5,000

Benefits Event/Area Naming Rights

Opportunity to display product onsite

Lunch provided each day of competition for staff

Opportunity to provide volunteers onsite

NEW - Access to CDSWEB Sponsor Portal to download resumes

Event Specific Signage: Event entry, directional, timing display, ceremonies, etc.

Opportunity for additional product signage, banners, etc. Company provides in advance

Logo inclusion on all-sponsor banner, event program, handbook, and website(s)

4 color ad in Event Guide

1/2 page

Equipment Supplier Status with information on Website

Meal sponsorship is available—will be determined based on location. Customized sponsorships available.

Design. Build. Compete. 13

REACH MORE THAN 1,300 STUDENTS INTERESTED IN AEROSPACE

D e s i g n . B u i l d . C o m p e t e .

SAE AERO DESIGN ® s a e . o r g / r e c r u i t

Sponsors will have until October 1, 2019 for First Right of Refusal for the 2019 sponsorship they supported in 2019. If sponsor from the previous year does not confirm participation of previous year’s sponsorship by October 1, the sponsorship will be released and made available to all interested companies. SAE AERO DESIGN® COMPETITIONS — EAST, WEST

GOLD SPONSOR

SILVER SPONSOR

BRONZE SPONSOR

SPONSORSHIP LEVEL

Events 1

Recruiting

Marketing

SPONSORSHIP COST | Per Competition

$4,500

$3,000

$1,500

Event/Area Naming Rights

Award to top 3 teams of class ($750, $500, $250)

Logo or company name on award trophies

Opportunity to present awards at ceremony

Lunches provided each day of competition for staff

Targeted access opportunities - provide volunteers at event

Opportunity to recruit onsite

List of team contacts including captains and faculty advisors

NEW - Access to CDSWEB Sponsor Portal to download resumes

Event Specific Signage (Event entry, directional, infield, timing display, etc.)

Opportunity for additional product signage, banners, etc. (company responsibility)

Logo inclusion on all-sponsor banner, event webpages and yearbook

4-color ad in Yearbook

Full

1/2 page

Equipment Supplier Status on Event Website

Digital Media Inclusion

Two SAE Aero Design Competition Package Rates:

$8,500

$5,500

$2,750

1 Events sponsorship level could include one of the following: Written Design, Oral Presentation, or Mission Performance for Regular, Advanced or Micro Class. Note: please contact SAE for availability. Meal sponsorship is available - will be determined based on location. Equipment Supplier is available at $750 with capability of listing product on event website. This sponsorship includes both SAE Aero Design competitions. Customized sponsorships available.

Design. Build. Compete. 15

REACH MORE THAN 250 TALENTED STUDENTS THROUGH A SPONSORSHIP

D e s i g n . B u i l d . C o m p e t e .

SAE SUPERMILEAGE ® s a e . o r g / r e c r u i t

SAE SUPERMILEAGE® COMPETITION

GOLD SPONSOR

SILVER SPONSOR

Supplier

SPONSORSHIP COST

$3,000

$1,500

Opportunity to recruit onsite

X X

List of team contacts including captains and faculty advisors Opportunity for additional product signage, banners, etc. (company responsibility) Logo inclusion on all-sponsor banner and event webpages

X X

Equipment Supplier Status on Event Website

Equipment Supplier is available at $500 with capability of listing product on event website. This sponsorship includes both SAE Aero Design competitions. Customized sponsorships available.

Design. Build. Compete. 17

REACH 200 STUDENTS THROUGH A SPONSORSHIP

SAE CLEAN SNOWMOBILE CHALLENGE ® s a e . o r g / r e c r u i t D e s i g n . B u i l d . C o m p e t e .

SAE CLEAN SNOWMOBILE CHALLENGE® COMPETITION PLATINUM SPONSOR DIAMOND SPONSOR GOLD SPONSOR

SILVER SPONSOR

COPPER SPONSOR

BRONZE SPONSOR

SPONSORSHIP COST

$20,000

$15,000

$10,000

$5,000

$2,500

$1,000

Opportunity to recruit onsite among participating engineering students and display product onsite

Full page 4-color

Ad in Event Program

Full Page B&W Full Page B&W Full Page B&W Full Page B&W Full Page B&W

Table space at student-industry networking event

X 4

X 3

X 2

Tickets to Award Banquet

Link to your company/recruiting website from the SAE Clean Snowmobile Challenge webpage

3'X5' banners for onsite display

Opportunity to place one decal (5 sq. inches or less) on every competing snowmobile Opportunity to "name" an award and present at the award ceremony (limited availability)

Equipment Supplier Status on Event Website

Equipment Supplier is available at $500 with capability of listing product on event website. Customized sponsorships available.

Design. Build. Compete. 19

20 Design. Build. Compete.

Design. Build. Compete. 21

GO WHERE THE TALENT IS. Get involved in CDS and join fellow industry leaders in support of the mobility engineering workforce of the future.

Secure your sponsorship today. Visit sae.org/recruit for details.

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