Digital-Style-Guide

WEB COLOR PALETTE

Our primary color palette is used to represent the CCAC brand. The values listed below are for the web and digital media only.

CCAC RED

CCAC MAROON

COOL GRAY 10

Pantone Cool Gray 10 C RGB: 99, 102, 106 HEX: 63666A

Pantone 187 C RGB: 170, 24, 44 HEX: AA182C

Pantone 188 C RGB: 121, 36, 47 HEX: 79242F

Although a primary brand color, Cool Gray 10 should be used secondary to CCAC Red and CCAC Maroon. Cool Gray is here to provide an alternative to using true black in digital designs.

CCAC Red should be used at the forefront of the website and all digital media. This is the distinguishing color of our brand.

CCAC Maroon plays the role of complementing the CCAC Red. CCAC Maroon should be used to provide balance in all digital designs.

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