04:05 Issue 10

04:05 GLOBAL

Are You Feeding Your Elephant or Your Frog? Lately, everywhere you look, there’s another self-improvement book, video, or social media post telling us how to be better, reach our goals, or learn to say no. Honestly, it’s getting a bit much. But recently, I’ve been following Oğuz Benlioğlu’s content, and one of his videos particularly stuck with me. I reached out to him directly and got his permission to share its content with you here. D o you ever feel stuck between all the things

Ayşe Nazmiye Uça is the Founder and Chairman of the Turkish Payroll Association and established Turkey’s first payroll outsourcing company 26 years ago. Her company, Datassist, leads the market in technology-centered payroll services, catering to Fortune 500 companies and major Turkish corporations. Datassist excels in Regulation Technologies (RegTech) and continues to expand through strategic investments and business partnerships, aiming to offer comprehensive services in an evolving market. In 2024, Ayşe ranked 20th among Turkey’s top 100 female founders by Fast Company magazine, based on company turnover. Her life purpose is to shape organizations, create new opportunities, and guide her employees toward achieving their career goals. 20 I 04:05

through social media, only to regret wasting time afterwards? If so, you’re not alone. We all have these moments. And with all the self- improvement advice floating around, it can feel overwhelming. But this idea from Benlioğlu really hit home.

you have to do—rules to follow, tasks to check off, social events you feel obligated to attend—and the things you actually want to do? Or do you

ever catch yourself mindlessly scrolling

GLOBAL PAYROLL MAGAZINE ISSUE 10

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