Style Guide Fall and Winter 2022/23

2022/23 FALL AND WINTER STYLE ISSUE

THE ART OF LIVING COLORFULLY

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Interior Mineral Wall Paint Color 20105 A hushed, gray brown

A classic and popular color, it owes its softness to an underlying chrome green mineral tint. Use with confidence in both large and small spaces for a time-honored, eternal look or whenever you want a room to feel ultimately cozy.

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IF YOUR WALLS COULD TALK

They would tell a personal story of a home and the family in it, unencumbered and evolving with every passing season and life change. Your expression of home begins with your unique point of view and expands with every new experience or attitude. As family grows, function must accommodate change, but you should never have to sacrifice style or personal preference. At Keim, we are honored to partner with you in this evolution, filling your home with natural, healthy mineral colors all with impeccable craftsmanship, wellness and style. We hope you are endlessly inspired, always.

Welcome to our 2022/23 Style Issue.

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Interior Mineral Wall Paint Color 20297 A composed mineral gray Color 9021 (on brick) The perfect pitch black

A moody dark gray with the complexity of ultramarine blue undertones, and the perfect pitch black, combine for a unique sense of style and calm. Modern and traditional styles look perfectly “collected” in this fabulous color tandem.

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REDEFINING THE CLASSICS

A blend of modern and traditional is elevated by the radiant light of mineral paint. Handcrafted, never off the shelf, mineral paints are naturally beautiful the way Nature always intended.

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MODERN DESIGN

The beauty of Scandinavian design is in its simplicity. Simple clean lines, the use of natural materials and a focus on making the most of natural light are elements that define the style.

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Interior Mineral Wall Paint Color 20106 A multifaceted off white

Just a breath away from pure white, this warming shade is tinted with merely a hint of mineral yellow oxide pigment to give it added depth and glow. The perfect color for traditional or contemporary architecture with a gracious demeanor.

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OUR COMMITMENT TO THE PLANET

THE SUSTAINABILITY PLEDGE A promise made by our founder has been growing for more than 140 years. Today we honor our founder’s pledge to protect the earth, its resources and one another, in everything we do. “As leading specialist for mineral building materials and paint, we are called upon to think ahead to a liveable future and to act accordingly in the present. Cradle to Cradle Certified® confirms that we do justice to this responsibility – not just with our products and system solutions but also with our social commitment inside and outside the company.”

Rüdiger Lugert CEO KEIMFARBEN

Learn more about our commitment to you and our planet at: https://www.keim.com/company/cradle-to- cradle/

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BRING NATURE HOME

Natural Limewash may be the purest expression of nature’s beauty, with the healthiest ingredients you can source. Pure lime is crafted into a good-for-you paint finish that transforms even the dullest drywall into fabulous textures and variable color tones.

Natural European Limewash Paint Color 20302 A definitive gray that looks fabulous in any light

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SERENE AND SOPHISTICATED

This sumptuous mineral wall color is the perfect foil for a mix of textures and materials in this Zen inspired sanctuary. The unique crystalline mineral paint’s appeal is boosted by a complex combination of earth oxide pigments.

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Interior Mineral Wall Paint Color 20305 An inviting deep brown

This rich brown hue is loaded with warming color tones of red and brown oxide pigments in earthy darkness, giving it a unique depth of color. Moody with an “organic” appeal, this color oozes charisma.

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Natural European Limewash Paint Color R-90 Not-quite pure black

LIME It’s a difference you can see and feel. Handcrafted by Keim artisans, each color is unique and variegated. Applied by hand in multiple layers to make drywall look as if it’s been hand plastered.

Custom crafted just for you.

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WASH

Natural European Limewash Paint Color 9590 A perfect “greige”

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OUR COMMITMENT TO YOU

THE WELLNESS PROMISE THE HEALTHIEST PAINT — CERTIFIED PURE Mineral paints are safe to use and protect your indoor air too. Zero VOC means they’re free of toxic, carbon-based solvents that pollute the air and pose health risks. Tested and certified, our paints meet the most rigorous emissions standards. Simply the safest and healthiest paint you can use. BETTER PAINT FROM NATURE Every drop of Keim mineral paint is made with your wellness as a key goal. The very nature of mineral paints employ only healthy ingredients, and a craft process that adds no synthetic or harsh chemicals. We’re proud to let you know what’s in every can so you can have peace of mind when bringing Keim into your home.

Learn more about our commitment to your wellness: https://residential.keim-usa.com/healthiest-paint- certified-pure/

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INTO THE CLOUDS

A serene suite with the utmost calming color palette makes every day a spa day. Combine with cozy softness and plush linens for the perfect getaway.

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Interior Mineral Wall Paint Color 21215 A refreshing, blackened white

Cool and calming white with a hint of gray from the addition of black oxide piment is the ideal minimalist white tone. This crisp white pairs perfectly with cool neutrals and of course, the perfect shade of black or purest white.

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THE RARE MINERAL COLOR ™ COLLECTION

MINERAL ARTISTRY Incredible, artist-quality mineral pigments, exceptionally made. Natural paints with exceptional quality and luminosity. You will never see paint colors the same.

Explore the entire Rare Mineral Color Collection https://residential.keim-usa.com/interior-mineral-wall- paint/ .

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THE RARE MINERAL COLOR COLLECTION

COLOR INDEX

Front/Back Cover

Page 2

21009

20105

Page 4 and 5

Page 6 and 7

20106

20297

9021

Page 10 and 11

Page 12 and 13

20302

20305

Page 14 and 15

Page 18 and 19

R-90

9590

21215

Page 21

Page 24 and 25

22177

21215

Page 26 and 27

Page 28 and 29

21001

22175

Explore the entire Rare Mineral Color Collection https://residential.keim-usa.com/interior-mineral-wall-paint/ .

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THE RARE MINERAL COLOR COLLECTION

COLOR INDEX (cont.)

Page 30 and 31

Page 32 and 33

22177

22174

Page 36 and 37

Page 38 and 39

208

9021

Page 31

Page 44 and 45

20105

15034

Page 46 and 47

20297

20305

20310

22174

Explore the entire Rare Mineral Color Collection https://residential.keim-usa.com/interior-mineral-wall-paint/ .

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EFFORTLESSLY MODERN

Whites have always been a signature of modernity and offers the perfect canvas for clean lines and uncomplicated style. But even whites can have a sparkling “personality” with mineral paints— think newly fallen snow glistening in the sunlight.

Interior Mineral Wall Paint Color 21215 A refreshing, blackened white

Cool and calming white with a hint of gray from the addition of black oxide piment is the ideal minimalist white tone. This crisp white pairs perfectly with cool neutrals and of course, the perfect shade of black or purest white.

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WELCOMING WARMTH

Inspired neutralized colors with natural accents and sleek lines creates a welcoming style. The velvety finish of Mineral Wall Paint envelopes this room with a plushness not found in ordinary paints.

Interior Mineral Wall Paint Color 22175 A down-to-earth brown

This eternal brown hue has strong undertones of dark red oxide and black, and benefits from a robust brown oxide back-bone. It immediately imbues a space with grounded warmth and character like a favorite worn leather jacket. Use in intimate settings for an ultimate comfort vibe.

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Natural European Limewash Paint Color 21001 A refreshing mid-gray tone in morning light

LIGHT& Light plays a critical role in how mineral paint and limewash colors are recognized by our eye.

The crystalline micro-porous surface diffuses light in every direction, and never glares. This incomparable luminosity is due to crystal-clear “water glass” that binds mineral paints. Mineral and Limewash colors are simply more radiant and “lively” and morph with changes in light.

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&DARK

Natural European Limewash Paint Color 21001 A refreshing mid-gray tone at twilight

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A SOOTHING PLAYFULNESS

This stony blue has a surprising complexity yet remains playful in this refined and minimalist nursery. Not too “cutesy”, we love how the grayish blue hue grounds the space without overpowering it.

Interior Mineral Wall Paint Color 22177 A timeless and animated stony blue

A saturated blue hue that feels familiar and comfortable in any setting. The strong depth of color comes from undertones of indigo, ocher and black. The perfect mid- tone blue “neutral”, this color mixes easily with most any hue.

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CLASSIC MODERNISM

Curated neutral colors mix with natural shapes for an “artisan” feel. Punctuated with accents of black and warm woods for impact.

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Interior Mineral Wall Paint Color 22174 A vibrant khaki

A resonant tan with lively golden ocher and green undertones is handsome and modern. This perfect neutral pairs well with grays and whites for a clean, contemporary aesthetic. This just might be our favorite neutral color this season!

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OUR COMMITMENT TO CRAFTSMANSHIP

CARE AND ARTFULNESS We have redefined the modern paint company. Missing are large, mass-produced paints with added chemicals. Instead, only the finest natural ingredients are used to craft paint that supports your wellness and our planet’s health. Each batch is custom crafted by artisans who understand the nuances of color theory and the technology of our mineral heritage. Every gallon of Keim paint is as unique as your point of view.

Never a commodity, Keim paints are rare, crafted with care and passion, just for you. Learn more at: https://residential.keim-usa.com/luxury-hand- crafted/

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CASUAL LUXE

A “come -on- in” aesthetic punctuated with pure black for a bit of added drama and focal point. Our newest black can be the center of attention, or a subtle style partner.

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Interior Mineral Wall Paint Color 9021 A perfect pitch black

A pure black in any light, is strong and uncomplicated making it an essential color for interior decor. Perfect to dramatically highlight art or collectibles this impeccable black also serves as a dramatic focal point wherever it is used. 37

A QUIET HAVEN

The welcoming warmth of green is undeniable, and this gentle green shade delivers with hushed coziness and a natural beauty.

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Interior Mineral Wall Paint Color 208 An intriguing green

This chameleon green color is calming and muted with a quiet yet uplifting feel. Underlying blue grounds this hue in nature and it pairs perfectly with darker hues especially our 20311 green black.

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RUSTIC REFINED

Finding harmony in every contrast. Natural and velvety texture of mineral wall paint and variegated patterns. Sculptural lines of luxe velvet contrasts with stone. Welcome to cozy.

Interior Mineral Wall Paint Color 20105 A hushed, gray brown

A classic and popular color, it owes its softness to an underlying chrome green mineral tint. Use with confidence in both large and small spaces for a time-honored, eternal look or whenever you want a room to feel ultimately cozy.

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NATURALLY INSPIRED

ARISING FROM NATURE

Every mineral element has a story to tell and adds unique characteristics to each gallon of Keim mineral paint. We begin with the world’s most durable and beautiful mineral materials. From the rare hue of cobalt blue pigment to the renewable abundance of silicate minerals, every ingredient is pure, letting their natural splendor inspire our formulations. No VOC’s, plasticizers, pesticides or harsh chemicals are ever added. And for allergy sufferers and wellness afficionados, there are no allergens to be found in our paints.

The healthiest paint — certified pure. Learn more at: https://residential.keim-usa.com/healthiest-paint- certified-pure/

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A WHITE MOMENT

Extra White always has a “wow” factor especially on bright sunny days, and it’s having a moment. Breezy sophistication and ultimate simplicity go hand in hand with this slightly less than pure white.

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Interior Mineral Wall Paint Color 15034 Extra White

A perfect cool white with the slightest hint of gray has a very high light reflectance value. This stunner pairs well with grays and neutrals alike. For a minimalist appearance pair with pure white trim colors.

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Interior Mineral Wall Paint Color 20297 A composed mineral gray

BRILLIANT

An exceptional level of quality that only comes from hand crafting every gallon of Keim paint.

Each color is meticulously concocted from artist quality, purely inorganic mineral pigments. Pigments are derived from exquisite gemstones like hematite and lazurite.

Uniquely blended just for you.

Interior Mineral Wall Paint Color 20310 A classic deep sage

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Interior Mineral Wall Paint Color 20305 An inviting deep brown

MASTERY

Interior Mineral Wall Paint Color 22174 A vibrant khaki

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©2022 Keim Mineral Coatings of America, Inc. 3925 Perimeter West, Suite 100 Charlotte, NC 28214

866.906.5346 keim-usa.com

Interior Mineral Wall Paint (front cover and below) Color 21009 An earthen terracotta

With a rich blend of red and yellow oxide pigments, literally from the soil around us, comes this warm and homey feeling russet hue. This color responds extraordinarily to light throughout the day, becoming coziest at sunset and is never too pink.

SHOP NOW https://residential.keim-usa.com/interior/

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