We love our history and trivia (and scuttlebutt) here at Spotlight on Business. In fact, the question “What’s behind the name?” is key to our writing paradigm. Business decisions are, after all, informed by context and stories about legacies, symbols, and abstractions make for great reading. But it’s rare that these stories are unquestionably history in motion. When the
Marketing and Communications Specialist and the Executive Director of the Lewis Economic Development Council spoke with the magazine in late August, I didn’t realize that I was speaking with two inheritors of the original American Dream. During our chat, Brittany Davis and Eric Virkler explained how the Council’s “Naturally Lewis” efforts are quarterbacked from the county seat of America’s 21 st Congressional district, Lewis County, New York: the village of Lowville. That was enough for us in the writer’s room to play (again) a spirited game of “What’s behind the name?” when the cross-border conference call came to an end. (You see, we’d already discovered that the county is named after the third Governor of New York, Morgan Lewis.) As it turns out, Nicholas Low, for whom Lowville is named, embodied the Council’s slogan: Recruit. Retain. Expand.
Made with FlippingBook - Online catalogs