Label Intelligence (CONT’D FROM PAGE 35)
Reardon : Manage expectations, understand the market and its value chain, think out of the box, and be flexible and resilient. Loupe Americas 2026 : As Label Market Intelligence Ambassador for LOUPE Americas 2026, what are you most looking forward to? Reardon : I am really looking forward to connecting with the industry. It’s good to have the core of the industry in one place while the expansion to include folding carton and packaging is a welcome addition. It is also an oppor- tunity to get a pulse on what is happening in the market and assess how 2026 will finish and what expectations will look like for 2027 and beyond. New products, tech- nologies and industry initiatives will be highlighted which is also positive to look forward to. The AWA label release liner, smart labeling, and graphic arts seminars co-located and prior to the start of LOUPE Americas 2026, is a great way to start off the week. Loupe Americas 2026 : From your perspective, how can attendees ensure they get the maximum benefit from the content at LOUPE Americas 2026? Reardon : Do your homework. Work with the show guide and map out your interests. Engage exhibitors, visitors and Ambassadors. Listen, learn and contribute to discussions. Review programming of seminars, workshops and forums and attend relevant events. Networking is also beneficial, particularly at the end of day and evening events.
broader PS label market, supported by waste-reduction goals, roll-efficiency gains, and ongoing improvements in application technology. Smart & intelligent labeling and packaging : Data min- ing, extended shelf life, consumer engagement, brand authentication, security, less waste and improved logistics & recycling through the implementation of smart labeling and packaging solutions and technologies are key growth drivers. AIPIA (Active & Intelligent Packaging Industry As- sociation), part of AWA, believes that the implementation of active & intelligent labeling and packaging technolo- gies is key to growth, enhanced efficiency and security, re- duced waste and optimized sales and marketing potential. Loupe Americas 2026 : What attracted you to label market intelligence and what keeps you motivated to li- aise in this field? Reardon : The catalyst driving me toward label market intelligence was based on the strong foundation AWA had in the sector. The label market is interesting and dynam- ic, and it continues to evolve over time. In this evolution lies the motivation to stay on top of and ahead of industry trends and developments, providing accurate and inde- pendent market data and insights. Loupe Americas 2026 : What advice would you give to professionals entering the label and packaging industry today?
38 September 7, 2026
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