The Elder Care Firm August 2017

Plan. Protect. Preserve.

OFFICES: Brighton | Bloomfield Hills | Livonia | Novi

SET UP A TARGET, AND AIM FOR IT The Importance of Goal Setting

I think all of you can remember a time when, as children, you wanted something so badly that you were willing to save for it. Whether that meant opening up a lemonade stand, delivering papers door to door, or digging through the couch cushions for spare change, you were willing to put off the instant gratification of penny candy for something a little more valuable. For me, that desired object was music, and it came in the form of CDs. Today, you can listen to any song, anywhere, at virtually no cost. When I was growing up, however, CDs were big business. There were music stores everywhere, and nothing quite beat the feeling of popping in an album you wanted for the first time. I quickly realized that buying CDs one at a time was expensive, so I had to devise a new way to get the music I craved. One day, I came across an ad in a magazine that said “12 CDs for the price of 1.” That ad was for the BMG Music Service, and I knew instantly that I needed to sign up.

Of course, that deal was only for the first month. After that, I needed to do some saving to make sure I could afford my monthly subscription. I was a classic rock fanatic, and going a month without getting my hands on an album by The Doors or Jimi Hendrix was not an option. To avoid this terrible fate, I did all of my chores on time and picked up whatever odd jobs I could. If finances were looking tight, I might even go a few days without school lunch in order to pocket the money. The process of making sure I never went without my monthly CDs is not all that different from what I do with my clients today, except what they’re saving for is a whole lot more important than a couple of plastic discs filled with music — but don’t tell 12-year-old me that! After getting to know my clients, the first thing we do is set goals for what they want their later life and estate to look like. Without a thorough understanding of goals, it’s impossible to develop a set of strategies that will meet individual needs. Everyone is different, and they need a plan that accounts for that.

Once you lay out exactly what you hope to achieve, you can go about the work of making it happen. Elder care isn’t simply about checking off a list of tasks. Instead, it’s about ensuring that your wishes are fulfilled no matter what may happen to you or your loved ones. The peace of mind that comes with knowing your plan is protected will give you the chance to focus on more fun questions, like where you want to take your next vacation. The harder you work to achieve your goals, the better it feels when you get there. I may not have grown up at a time when any album you wanted was just a few clicks away, but that made the CDs I did own all the more precious to me. There will never be an elder care streaming service, so you’ll need to know what you want, and then we can do the work to get there.

– Christopher J. Berry

888-390-4360 • 1

Plan. Protect. Preserve.

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