L-R: Claire McCollum, host, Kieran King, Kempston Controls (sponsor), Heather Kerr, CEF, and Adrian Logan, host. WINNER: Wholesaler of the Year Multinational CEF
L-R: Claire McCollum, host, Kieran King, Kempston Controls (sponsor), Stephen Armstrong, Kew Electrical and Adrian Logan, host. WINNER: Wholesaler of the Year
Single Branch KEW ELECTRICAL
KINDLY SPONSORED BY: KEMPSTON CONTROLS
KINDLY SPONSORED BY: KEMPSTON CONTROLS
An offer combining convenience, unrivalled product availability and technical expertise has positioned CEF as the UK’s leading multi-channel electrical distributor. With over 400 branches across the UK and Ireland, including 10 in Northern Ireland, the family business has become a trusted partner for electricians and contractors, supporting the trade in ‘getting the job done right, first time’. CEF’s NI branches provide installers with access to more than 44,000 products from over 300 leading brands, which can be ordered in-branch, online or via its Trade App for same-day collection or next-day delivery. Playing an active role in industry development, CEF’s popular CPD-accredited TechTalks run in partnership with the IET, provide free training for electricians on regulations, safety standards and new technologies. Team members receive ongoing training, including a 15-month Focus Programme, while new talent is supported through EDA apprenticeships and a Brighter Tomorrow programme. Committed to future-proofing the business, CEF continually invests in its branch network, digital infrastructure and team development. From solar PV and battery storage to EV charging, a dedicated Renewables Team helps deliver low-carbon projects and newly-introduced, in-house City & Guilds-accredited practical training.
A business strategy of well-trained, motivated staff in local branches servicing local businesses is a recipe for success for KEW Electrical Belfast. The business has grown steadily since KEW’s acquisition by Edmundson Electrical in 2022, outperforming the industry average and posting record profits in 2024. A flexible distribution model allows KEW to maintain a substantial local stockholding of major suppliers across the branch network, ensuring same-day availability. The Belfast branch boasts a wealth of experience, with each member of staff having several years of experience in electrical wholesaling. The team includes KEW Belfast Manager Stephen Armstrong, Sales Representative Eddie Whyte, four sales office representatives and company van drivers. Regular customer offers are also sent out via email, WhatsApp and social media promoting seasonal products such as outdoor lighting and power solutions in the spring and summer, with a goal of keeping KEW at the front of customers’ minds, driving sales and highlighting products and services.
T: +44 (0)1763 272 717 www.cef.co.uk
T: +44 (0)28 9047 1727 - E: belfast@kewelectrical.co.uk www.kewelectrical.co.uk
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IRELAND’S ELECTRICAL MAGAZINE | 31
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