Pro-Craft Dental Laboratory - July 2024

25791 Jefferson Ave. Murrieta, CA 92562 Pro-Craft.com 877-484-3522

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

WHAT'S INSIDE?

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As I See It

The Fascinating History of Cutlery

Build a Strong Online Presence for Your Dental Practice

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A Guide to Vitamin D-Rich Foods

Take a Break

Quinoa Veggie Bowl

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Doubling Dr. Smith’s Dental Practice Income

DR. SMITH'S SUCCESS STORY Social Media and Video Marketing Doubled His Practice Income!

target market and offered free or discounted treatments in exchange for reviews and referrals. He also went a step further and asked them to tag him and use his branded hashtags in their posts. PAID ADVERTISING He ran targeted ads on Facebook, Instagram, and YouTube, focusing on individuals interested in cosmetic dentistry, beauty, and wellness. Dr. Smith also directed viewers to his website or landing page for free consultation sign-ups using video ads showcasing his work and testimonials. ANALYTICS AND FEEDBACK Dr. Smith tracked and measured results using analytics tools and feedback surveys, identifying which platforms and content generated the most engagement, leads, and conversions. He also shared testimonials on his website and social media. By implementing these strategies, Dr. Smith attracted more clients seeking cosmetic dentistry services and increased his average revenue per client. Within a year, he doubled his income and expanded his practice to a larger location.

SOCIAL MEDIA PRESENCE He set up accounts on Facebook, Instagram, YouTube, and TikTok and optimized visibility using hashtags, keywords, and geo-tags by posting regularly with educational content, tips, FAQs, and behind-the-scenes videos. HIGH-QUALITY VIDEOS Dr. Smith uploaded high-quality videos to his website, social media channels, Vimeo, and Dailymotion. These videos, filmed by a professional videographer, showcased all of his procedures and results. He also created a YouTube channel with detailed videos explaining his techniques and answering common questions. COLLABORATIONS He collaborated with influencers, bloggers, and celebrities with large followings in his

Leveraging social media and video marketing is one of the most effective ways to grow your dental practice. These platforms allow you to showcase your expertise, build trust with potential patients, and reach a larger audience. Dr. John Smith, a cosmetic dentist in New York City, had been practicing cosmetic dentistry for over 10 years with a great following. However, he wanted to expand his business and attract more high-end clients seeking smile makeovers. He invested in social media and video marketing to differentiate himself from competitors and highlight his skills. Here are the steps he took. WEBSITE ENHANCEMENT Dr. Smith created a professional website featuring his services, testimonials, before-and-after photos, and a blog with a call-to-action button to encourage visitors to book a free consultation.

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