Varsity Brands 2024 White Paper Study

Stronger Spirit, Stronger Results: Athletes and Club Participants

In the realm of extracurricular involvement, those with stronger school spirit – be it athletes or club participants – experience a more positive shift since the pandemic compared to their non-athlete and non-participant counterparts. 51% of high-spirited athletes report an increase in their school spirit, contrasting with 34% of non-athletes. Similarly, 53% of high-spirited club participants report heightened school spirit, while only 32% of non-participants share a similar experience.

Students reporting an increase in their school spirit since the pandemic:

Strongly agree

Somewhat agree

Somewhat disagree

Strongly disagree

School Athletes

Club / Extracurricular Participants

51% agree

53% agree

17%

19%

18%

18%

32%

33%

29%

35%

Vs. Non-Athletes

Vs. Non-Participants

34% agree

32% agree

6%

9%

31%

35%

28%

23%

31%

37%

Faculty say school athletes – who tend to have more school spirit – are above-average across key academic outcomes. Principals, administrators and coaches attest that the students involved in school athletic teams compared to those who are not involved in such teams are above average when it comes to academic performance, attendance, and graduation rates.

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